YuMe Announces Support for Open Source Media Framework

YuMe to Offer Comprehensive Video Advertising Technology Solution for Publishers Using Open Source Media Framework to Deliver Content on Adobe Flash Platform

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YuMe

May 11, 2010, 07:30 ET

REDWOOD CITY, Calif., May 11 /PRNewswire/ -- YuMe, the leading video advertising technology company, today announced its ACE video advertising platform will support Open Source Media Framework (OSMF). Publishers who equip their OSMF players with ACE technology will be able to monetize their video content through YuMe's video ad network, and will have the option to take control of their video ad operations with the ACE Ad Management System.

"YuMe's goal is to make our ACE technology platform available to any publisher that wants to maximize revenue from its videos," said Jayant Kadambi, co-founder and President of YuMe. "Content delivered on the Flash® Platform using OSMF has generated a great deal of interest since its announcement, and we are pleased that any publisher who chooses to build an OSMF player will be able to equip it with ACE technology."

"We are thrilled that YuMe is supporting OSMF to provide cutting-edge video advertising technology for its publishers," said Scott Wellwood, director of business development for Dynamic Media at Adobe. "YuMe's solution will drastically save time for media companies, allowing them to focus on monetizing online content and delivering rich engaging experiences on the Adobe Flash Platform."

YuMe's proven ACE technology serves more than 30 million ads per day and is used by some of the biggest media and technology companies in the world.

By early June, publishers will be able to download the initial release of the YuMe OSMF Software Development Kit at http://www.yume.com/publishers. After completing the simple integration process, publishers will be able to submit their inventory for inclusion in YuMe's video ad network. Because every publisher in the YuMe network is ACE-equipped, the YuMe network produces superior results for advertisers through advanced targeting, high-impact ad units and real-time campaign optimization.

Publishers who equip their OSMF players with ACE will be able to take control of their video ad operations with the ACE Ad Management System. The ACE Ad Management System is a complete set of cloud-based ad operations tools that publishers use to make the most money possible from their video inventory, managing as many syndication partners as they choose and expanding to any viewing environment — from PC to mobile to IPTV. The ACE Ad Management System lets a publisher's ad operations personnel increase fill rates and eCPMs by coordinating multiple ad sources, while helping in-house sales teams close more deals and command higher rates by offering advanced targeting, the latest high-impact ad units, and real-time campaign reporting.

For more information on the ACE technology platform, visit http://www.yume.com/technology/solutions.php.

About YuMe

YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms — Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

SOURCE YuMe