YuMe Announces Support for HTML5

YuMe to Offer Comprehensive Video Advertising Technology Solutions for HTML5 Publishers

News provided by

Aug 05, 2010, 08:00 ET

REDWOOD CITY, Calif., Aug. 5 /PRNewswire/ -- YuMe, the leading video advertising technology company, today announced that its ACE video advertising platform now enables publishers to monetize video distributed through HTML5-compatible devices - both on desktop and mobile devices such as Apple's iPad®, iPhone®, and iPod® Touch, and Google's Android devices. Publishers who equip their HTML5 players with ACE technology will be able to serve ad-supported video content through YuMe's video ad network and take charge of their video ad operations with the ACE Ad Management System.

"YuMe is committed to helping publishers monetize their video content on every possible viewing device, including mobile," said Jayant Kadambi, co–founder and president of YuMe. "We are thrilled to announce that publishers choosing to distribute content through HTML5 players will have the option to immediately monetize their video streams with ACE."

According to The Nielsen Company, the mobile video audience grew 51.2% year-over-year to more than 20 million users, who spend on average more than 3.5 hours each month watching video on a mobile phone.(1) According to Coda Research Consultancy, 95 million out of 158 million mobile handset subscribers in the U.S. will be watching video on their phones, and mobile video will account for more than two-thirds percent of all mobile data usage in the U.S. by 2015.(2)

"YuMe is an innovative video advertising partner making important strides to empower media publishers to monetize content beyond the PC Web and to take advantage of fast-growing devices like the Apple iPad," said Jeff Whatcott, senior vice president of marketing, Brightcove. "We're excited to see YuMe's ACE integration, which will provide another powerful option to our media customers with access to a top-tier ad network, flexible campaign management tools, and monetization opportunities across multiple screens."

The new HTML5 plug-in allows publishers to easily monetize their HTML5-based websites via YuMe's ad network. It supports pre-roll, mid-roll, and post-roll ad units, as well as ad playlists formatted in JavaScript for easy parsing.

Starting today, publishers will be able to download the HTML5 plug-in at http://www.yume.com/publishers. After completing the simple integration process, publishers will be able to submit their inventory for inclusion in YuMe's video ad network. Every publisher in the YuMe network is ACE-equipped, giving advertisers unprecedented access to advanced targeting, high-impact ad units, and real-time campaign optimization to achieve superior results.

Publishers who ACE-equip their HTML5 players will also have the ability to take control of their video ad operations with the ACE Ad Management System, a complete set of cloud-based ad operations tools that publishers use to maximize their revenue from their video inventory. The ACE Ad Management System lets publishers manage as many syndication partners as they choose, and expand their inventory to any viewing environment - from PC to mobile to IPTV. It also enables a publisher's ad operations personnel to increase fill rates and eCPMs by coordinating multiple ad sources, while helping in-house sales teams close more deals and command higher rates by offering advanced targeting, the latest high-impact ad units, and real-time campaign reporting.

About YuMe

YuMe is a video advertising technology company that is making professional video profitable for publishers and effective for advertisers. With hundreds of publishers, millions of unique viewers and more than 1 billion video streams per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

(1)The Nielsen Company, "Three Screen Report," Volume 8 - 1st Quarter 2010

(2)Coda Research Consultancy, "Mobile Internet Traffic via Handsets in the US: Forecasts to 2015"; March 2010

SOURCE YuMe