YP Launches "Gas Guru" App for Smartphone Users; Now Available for Free Download

TUCKER, Ga., June 12, 2012 /PRNewswire/ -- With the launch of Gas Guru from YP, those on the go have a new companion when trying to find cheap gas and other necessities while on the road. Whether on a daily commute or summer road trip, the free mobile app can help users save money and sanity, by powering quick decisions about where to fuel up or make a pit stop for everything from coffee to a cash machine.

Rising gas prices are a pain at the pump, but finding fuel isn't the only headache. Many apps for hitting the road are limited to information on gas prices and forget about all the stops in between. The time, gas and money wasted while circling around searching for cheap gas, a quick bite on the way home or an auto shop can add up. This is why Gas Guru is a must download.

App features make navigating everyday, on-the-go needs quick and easy:

• Find cheap gas nearby at a glance: Unlike other apps that simply list gas prices, Gas Guru calculates and highlights the best prices at stations nearby.  Users can see prices by gas grade in either map or list view. No more filling the tank and discovering afterward that you could have saved a couple of bucks down the road.
• Compare gas prices at frequent locations: Gas Guru can be personalized to save locations like "home," "work" or other favorite places, to easily compare the latest prices with a flick of the finger and quickly decide whether to fuel up now or later.
• Make daily detours quick and easy: Find restaurants, coffee, auto repair, roadside assistance, or ATMs nearby with a single tap. Search results are displayed alongside gas stations making it easy to lay out a plan for your stops. Call or get directions to your selected destinations.

"We developed Gas Guru to address a clear need for a mobile companion to make decisions about roadside necessities easier," said David Williams, vice president of product management at YP. "Since we added a gas price feature to our flagship YP(SM) local search app last year, we've seen triple digit search growth for not only gas prices, but auto-related categories overall. This new purpose-based app expands our local search insights and technology platform to address the unique needs of those on the go."

Smartphone users, download the free location-based app from Google Play and iTunes. Find more information about local search apps developed by YP at www.yp.com/products. 

About YP

YP is North America's largest local search, media and advertising company. Its mission is to develop innovative solutions that connect consumers and businesses. Millions of searches occur daily using YP(SM) products to find, compare and select local merchants. The company's flagship consumer brands include the YP.com(SM) site, a top 40 U.S. Web domain, the highly rated YPmobile® app and the YP Real Yellow Pages(SM) directory, the largest Yellow Pages directory in the world by revenue.

The company's wide range of print and digital advertising products is designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP(SM) Local Ad Network provides advertisers with an opportunity to tap into more than 70 million monthly unique visitors across 300 affiliated online and mobile publishers. Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads.

YP(SM) products are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning over 700,000 businesses.

Keep tabs on YP(SM) updates on Facebook: www.facebook.com/YP or by following @YP on Twitter.

SOURCE YP

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