YouVersion's Bible App Takes God's Word from the Gutenberg Era to the Google Era, Hits 50 Million Installs

Launches http://now.youversion.com to track engagement across the world in real time

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May 10, 2012, 02:45 ET

OKLAHOMA CITY, May 10, 2012 /PRNewswire/ -- With the Bible App by YouVersion surpassing 50 million installs this week, it is evident that the best-selling book of all time is not only still relevant and applicable, but is adaptable to the 21st century lifestyle. With their mobile device, users can share Scripture with their social circles and access the Bible in many versions and languages anytime, anywhere in the world.

A new webpage, http://now.youversion.com/ on YouVersion.com, tracks users' daily engagement with the Bible. Up-to-the-minute statistics display usage of the Bible App around the world—reading plans started in New Zealand, Bible chapters listened to in Tunisia, bookmarks created in China, and more.

"At every minute of the day, somewhere in the world, people are using the Bible App to spend time in Scripture," said Bobby Gruenewald, Innovation Leader at LifeChurch.tv. "Not only are people installing the Bible App in record numbers, they are using it, consistently on a daily basis."

The Bible App offers 294 versions of the Bible in 144 languages. YouVersion.com launched in September 2007 and the Bible App launched in July 2008. The Bible App allows users to bookmark verses; share Scripture through email, Twitter, and Facebook; journal their thoughts; and more. Since its creation, the YouVersion community has spent more than 22 billion minutes on the Bible App, creating more than 100 million bookmarks, and highlighting more than 80 million verses.

YouVersion and the Bible App were created by a team at LifeChurch.tv in Edmond, Okla., to help increase access and engagement with the Bible. YouVersion is in the top five downloaded apps in the reference category and is the No. 1 downloaded Bible on iTunes. The Bible App has been listed in the all-time top 10 apps for the iPad and the top 50 apps for the iPhone. For more information, visit http://www.youversion.com/press.

Note to Editors: For more information about YouVersion and the Bible App, please contact Julie Shutley at 972-267-1111 or e-mail [email protected].