YouTube Local Inventory Integrated with Mediaocean Television Platform

NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Mediaocean, the foundational software provider for the advertising world, and YouTube, the world's primary destination for online video, today announced a completed integration to give local television ad buyers access to YouTube inventory through Mediaocean Spectra, helping to bridge the gap between traditional and digital media in Local TV buying.

This integration provides local planners and buyers streamlined access to YouTube's video inventory through Mediaocean, which currently serves all major agency holding companies. It will allow Spectra OX/DS Local Broadcast users to buy YouTube in over 200 local markets with greater operational efficiency. 

"Marketers and agencies want to reach audiences regardless of what devices they are on," said Drew Kane, EVP, Global Platform Solutions, Mediaocean. "Mediaocean's partnership with YouTube will enable local buyers to access local audiences across YouTube digital inventory, with reduced time to market to better serve brand-client needs."

Combining YouTube and Local TV ensures buyers have access to complementary digital inventory that delivers unique reach across valuable local audience segments as viewership continues to shift to digital devices.

Please reach out to your Google sales representative or Mediaocean account manager for more information on leveraging this integration. For more information on the partnership contact [email protected] and/or [email protected].

About Mediaocean

Mediaocean is the world's foundational media software company that manages every aspect of the advertising workflow: from planning, buying, and selling—to analyzing and optimizing—to invoicing and payments. Our open cross-media platform powers $150 billion in global media spend, providing transparency and accountability across the entire supply-chain. We serve a wide range of clients in the advertising world: over 100,000 agency, advertiser, and media owner users trust Mediaocean applications daily. Our company employs 950 people and is part of the Vista Equity Partners portfolio of software companies.

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SOURCE Mediaocean

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