YouTube Innovators MagicLinks and Studio71 Announce Strategic Alignment

Empowering Creators with "Authentic Social Commerce"

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Jan 11, 2017, 09:07 ET

LOS ANGELES, Jan. 11. 2017 /PRNewswire/ -- MagicLinks, the leading provider of authentic social commerce tools for YouTube content creators, and Studio71, the multichannel network of the ProSiebenSat.1 Group, announced a strategic partnership that will provide the media company's creators with the opportunity to add a new revenue stream -- monetizing their content without diminishing autonomy. MagicLinks will be the social commerce tool of choice for Studio71's world-class base of creators whose videos are viewed more than 5 billion times a month.

MagicLinks' tools allow creators to share links to products they love and earn income as their fans shop across any social platform. The partnership will help Studio71 creators earn income as well as enhance audience connection through access to rich data, providing transparency around the e-commerce actions (and preferences) of their followers.

"We're committed to seeking out the best new ways to provide guidance and assistance for our roster of talent," says Phil Ranta, COO of Studio71. He adds, "This new relationship with MagicLinks continues Studio71's tradition of partnering with innovative products and services to provide an outstanding suite of tools for our creators to grow their digital media presence."

"MagicLinks helps creators open up a new revenue stream without watering down their credibility. Their recommendations are true to their own preferences, and through our technology we empower them to build a new revenue stream while maintaining their own brand voice," says Brian Nickerson, CEO of MagicLinks. "We're thrilled to be partnering with Studio71 and look forward to helping their esteemed roster of creators build out a new pillar of commerce."

About MagicLinks:
The award-winning innovator is pioneering authentic social commerce, enabling YouTube creators to grow their business via sharing ready-to-shop product links with their fans. The company works with thousands of creators and brands to enhance authentic communication around products they love. Already used by thousands of the world's most recognized creators and brands, MagicLinks was named "Innovator of the Year" by CJU. www.magiclinks.org

About Studio71:
Studio71 is the global media company for top creators across YouTube, Facebook, Instagram, SnapChat and Twitter. Featuring Lilly Singh a.k.a IISuperwomanII, Rhett & Link, Logan Paul, Shay Mitchell, Matthew Santoro, Flula Borg, Epic Meal Time, Roman Atwood, Family Fun Pack and global superstar Dwayne "The Rock" Johnson, Studio71's 1200 channels drive 5.6 billion monthly views, offer four times the average channel engagement and represent 19 percent of Google Preferred inventory. The company is a leader in results-driven branded content offering full-service strategy, creative, research, media and cross-platform activations for its clients. As a best-in-class production company, Studio71 develops, produces and distributes original programming across social media, television and film. It is part of the ProSiebenSat.1 Group and is headquartered in Los Angeles with offices in Berlin, New York, Toronto and London.