YOURWAY CANNABIS BRANDS COMMENCES TRADING ON THE OTCQB VENTURE MARKET IN THE UNITED STATES

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Feb 10, 2022, 07:00 ET

Broadens audience of investors, allowing YourWay to expand shareholder base and improve awareness, access, and liquidity

VANCOUVER, BC, Feb. 10, 2022 /PRNewswire/ - YourWay Cannabis Brands Inc. (CSE: YOUR) (OTC: YOURF) (FSE: HOB) (the "Company" or "YourWay"), a multi-state and consumer-centric House of Brands committed to redefining the way consumers and cannabis brands interact, today announced the Company's common shares are trading on the OTCQB Venture Market ("OTCQB") in the United States under the symbol, "YOURF".

"Listing on the OTCQB is another milestone for YourWay as we continue to broaden awareness of the Company's activities in the United States, including highlighting exciting growth opportunities for the Company," said Jakob Ripshtein, Chairman, Board of Directors, YourWay. "By exposing YourWay to a larger market of investors, we look forward to expanding the Company's shareholder base, and improving awareness, access and liquidity."

YourWay's common shares will continue to trade under the symbol "YOUR" on the Canadian Securities Exchange, and "HOB" on the Frankfurt Stock Exchange.

About OTC Markets Group Inc.

OTC Markets Group Inc. (OTCQX: OTCM) ("OTC Markets Group") operates the OTCQX® Best Market, the OTCQB® Venture Market and the Pink® Open Market for over 11,000 U.S. and global securities. Through its regulated OTC Link® Alternative Trading Systems, OTC Markets Group connects a diverse network of broker-dealers that provide liquidity and execution services. OTC Markets Group enables investors to easily trade through the broker of their choice and empowers companies to improve the quality of information available for their investors. To learn more about how OTC Markets Group creates better informed and more efficient markets, visit www.otcmarkets.com.

About YourWay Cannabis Brands

YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.

YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.

Website: www.yourwaycannabis.com

SOURCE YourWay Cannabis Brands