SOUTH SAN FRANCISCO, Calif. and MODESTO, Calif., Dec. 22, 2015 /PRNewswire/ -- The California Milk Advisory Board (CMAB) today announced the names of the five float riders who will represent the state's more than 1,400 dairy families on its inaugural "Adventures in Real Food" Rose Parade® Float. In honoring California dairy families and the foods they make possible, the CMAB selected young dairy and farming leaders who have dedicated their time and efforts to advocate for the industry.
"As an industry that brings an abundance of healthy products to the world and makes a significant economic contribution to the state, it is important that our Real California Milk float recognizes the next generation of dairy leadership that will continue the tradition of bringing real food to real families everywhere," said CMAB CEO, John Talbot. "We are proud to have five terrific young dairy advocates represent the future of California dairy and help bring the 'Adventures in Real Food' message to Rose Parade viewers."
All five of the float riders are active members of youth agriculture organizations and are looking forward to future careers within the state's dairy industry. Riders include:
Keeping with the parade's "Find Your Adventure" theme, the CMAB's float recognizes that culinary adventures start with dairy – from the cheese that tops our favorite pizzas to the ice cream that turns a banana into a celebration – all provided through the state's more than 1,400 dairy farm families. Television and in-person viewers can watch the float make its debut in the parade on January 1, 2016, while those in the Pasadena-area can see the flowing river of milk rapids cascading over California's rolling hills and valleys up close at the Showcase of Floats on January 1-3 in Pasadena, California.
About the California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,400 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest agricultural marketing boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk.
About the Tournament of Roses®
The Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. Nine hundred thirty-five volunteer members act as ambassadors of the organization and contribute upwards of 80,000 hours of manpower each year. The 127th Rose parade presented by Honda and themed "Find Your Adventure," will take place Friday, January 1, 2016, followed by the 102nd Rose Bowl Game presented by Northwestern Mutual. Learn more at www.tournamentofroses.com and on Facebook, Twitter, Instagram and YouTube.
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SOURCE California Milk Advisory Board
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