You 'Sweater Believe It!': Alaska Airlines makes the holiday a priority

For the third year, guests dressed in fly holiday gear get priority boarding Dec. 20

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Dec 10, 2019, 08:00 ET

SEATTLE, Dec. 10, 2019 /PRNewswire/ -- Alaska Airlines is spreading holiday cheer by offering guests wearing any kind of holiday sweater priority boarding on Dec. 20, National Ugly Sweater Day. The one-day promotion will be celebrated by guests and employees alike and includes all Alaska and Horizon Air flights.

Alaska is celebrating the holidays throughout December, with festive décor and boarding music, as well as free holiday movies to help flyers have a merry flight.

For the third year, guests dressed in fly holiday gear get priority boarding Dec. 20 on all Alaska Airlines flights.

"We know holiday travel can be stressful for some, which is why we've made sure flying with the 'merrier carrier' this time of year is an experience that brings nonstop joy to all our guests. We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we're making the holidays a priority," said Natalie Bowman, Alaska Airlines' managing director of marketing and advertising.

This year, Alaska is getting in the holiday spirit with a festive holiday-themed plane dubbed the "Snowplane," which is flying across the airline's network through the winter ski season. Additionally, Alaska Lounges will feature holiday-inspired beverages and cocktails, including snowflake sprinkled lattes and peppermint mochas, along with a special hot toddy cocktail available on National Ugly Sweater Day. Guests can learn how Alaska "holidays" and check out this year's holiday sweater design on the Alaska Airlines' blog.

Airports are busier than ever in December. As a reminder, anyone traveling during the holidays is encouraged to arrive to the airport at least two hours before their flight given anticipated congestion at the airport. Learn our 8 tips to keep the "nice" in your holiday travel.

Flyers are urged to share their holiday sweater fun by tagging their photos and videos using the hashtags #iFlyAlaska and #UglySweaterDay.

Alaska Airlines and its regional partners fly 46 million guests a year to more than 115 destinations with an average of 1,300 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 800 destinations worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North America Airline Satisfaction Study for 12 consecutive years from 2008 to 2019. Learn about Alaska's award-winning service at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

SOURCE Alaska Airlines