YOU On Demand Expands Strategic Partnership With Huawei, Increasing Distribution Reach to 10 Million Addressable Users

NEW YORK, May 11, 2016 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or "YOD" or the "Company"), a premium content Video On Demand service provider in China evolving into a global, mobile-driven, consumer management platform for both enterprises and consumers, announced today an expanded distribution agreement with Huawei Software Technologies Co., Ltd. ("Huawei"), the #1 Chinese multinational networking and telecommunications equipment and services company, where both companies shall leverage their respective expertise, technology and infrastructure to provide YOD-branded true / transactional (TVOD) and subscription (SVOD) video-on-demand offerings in Mainland China.

Utilizing Huawei's InTouch Service Delivery Platform ("Huawei SDP"), the partnership will offer YOU On Demand the ability to improve the end-users' experience, accelerate time-to-market of YOD's new services and increase revenue with tools and information that will boost YOD's ability to seize market opportunities and increase subscriber growth.  The Huawei SDP Partnership is a cooperative alliance that empowers telecom operators to distribute content, communication & entertainment services by hosting and offering E2E management services and a bridge to content owners and distributers, like YOU On Demand.

By providing an integrated broadcast control and content service platform along with video on-demand operations services, the Huawei SDP would be akin in functionality to Apple's iTunes distribution platform but with additional back-end billing and operational support.  By leveraging this platform and working under a revenue sharing model, YOD will be able to reach a wider audience of Huawei-related users and partners while simultaneously reducing its operating expenses. 

The YOU On Demand branded zone will offer its licensed content through both a TVOD and SVOD option.  The SVOD zone will provide a total of 384 SVOD Hollywood and Chinese movies, including up to 120 at any given time with a guaranteed 20% refresh update (i.e., 24 movies) every month.

"We are extremely proud to continue working with Huawei with this next step strategic partnership. Huawei's clout, state-of-the-art technology and global influence, make them an extremely desirable business partner.  This partnership signifies the proliferation of YOU On Demand's Pay Content Group, which includes subscription-based and single-use transactional services, and allows YOU On Demand to work with Huawei's telecom partners through Huawei's fully-realized value-added-service ecosystem," said Mingcheng Tao, CEO of YOU On Demand.

Along with the recently announced joint venture with Frequency Networks and the distribution partnership with GoLive TV, YOU On Demand's new contracted addressable user base is now expected to reach approximately 170 million by the end of 2016.

About Huawei (www.huawei.com/en)

Huawei is a leading global ICT solutions provider. Through our dedication to customer-centric innovation and strong partnerships, we have established end-to-end capabilities and strengths across the carrier networks, enterprise, consumer, and cloud computing fields. We are committed to creating maximum value for telecom carriers, enterprises and consumers by providing competitive ICT solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world's population.

Huawei's vision is to enrich life through communication. By leveraging our experience and expertise in the ICT sector, we help bridge the digital divide by providing opportunities to enjoy broadband services, regardless of geographic location. Contributing to the sustainable development of society, the economy, and the environment, Huawei creates green solutions that enable customers to reduce power consumption, carbon emissions, and resource costs.

About YOU On Demand Holdings, Inc. (http://corporate.yod.com)

YOU On Demand (NASDAQ: YOD) is leveraging and optimizing its current operations as a premium content Video On Demand service provider in China by evolving into a global, B2B2C, mobile-driven, consumer management platform for both enterprises and consumers.  By establishing the world's premier multimedia, social networking and e-commerce-enabled network with the largest global effective connected user base, YOU On Demand, through this expanded, cloud-based, ecosystem of connected screens combined with strong partnerships with leading global providers, will be capable of delivering a vast array of YOD–branded products and services to enterprise customers and end-use consumers - anytime and anywhere, across multiple platforms and devices.  The YOD business structure is segmented into four distinct service verticals including:  Pay Content Group, Multi-Channel Network Group, Video Commerce Group and Consumer Data Management Group.

YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal and Twentieth Century Fox Television Distribution, Miramax, as well as a broad selection of the best content from Chinese filmmakers.  In addition, the Company has governmental partnerships and licenses as well as numerous JV partnerships and strategic cooperation agreements with an array of distribution and content partners in the global new media space. YOU On Demand is headquartered in both New York, NY and Beijing, China.

CONTACT:   
Jason Finkelstein                       
YOU On Demand                       
212-206-1216                              
[email protected]                   
@youondemand  
corporate.yod.com

SOURCE YOU On Demand Holdings, Inc.