YOU On Demand and GoLive TV Form Strategic Partnership

NEW YORK, May 9, 2016 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or "YOD" or the "Company"), a premium content Video On Demand service provider in China evolving into a global, mobile-driven, consumer management platform for both enterprises and consumers, announced today that the Company, through its PRC subsidiary Tianjin Sevenstarflix Network Technology Limited ("SSF") and GoLive TV ("GTV"), a cloud-based content service provider that aggregates and securely distributes HD content globally via Smart TVs, have entered into a Strategic Partnership ("YOD-GTV Partnership").

The purpose and strategy of the YOD-GTV Partnership are: 1. To launch an overseas (outside of China) content distribution business under the name Global On Demand ("GOD") and, 2. To expand YOD's current service and content offering in China. 

GTV has formed partnerships with many Smart TV manufacturers, i.e. TCL, Toshiba, Haier and LeTv amongst many others, to distribute multimedia content.  GTV currently services over 8 million Smart TVs in China and GTV is targeting 12 million by the end of 2016.  With the YOD-GTV Partnership, YOU On Demand will gain immediate access to these Smart TVs.  As far as the overseas market, the YOD-GTV Partnership will ensure YOU On Demand has readily available distribution infrastructure in place for its global expansion plans.

Through joint bundled promotions and combining YOU On Demand's specialty self-branded channel categories including sports, fitness, music, food, tourism, science and much more, along with GTV's over 200+ Chinese content channels, the YOD-GTV Partnership can offer a massive library of domestic Asian entertainment both in China and eventually abroad.  Starting in 2017, YOD-GTV Partnership will begin offering channels and videos globally covering 10 different languages (Russian, German, French, Indian, Arabic, Spanish, Thai, Vietnamese, English and Persian) as it pursues a global audience and footprint.

Along with the recently announced joint venture with Frequency Networks, YOU On Demand's new addressable user base is now expected to reach over 160 million by the end of 2016.

About YOU On Demand Holdings, Inc. (http://corporate.yod.com)

YOU On Demand (NASDAQ: YOD) is leveraging and optimizing its current operations as a premium content Video On Demand service provider in China by evolving into a global, B2B2C, mobile-driven, consumer management platform for both enterprises and consumers.  By establishing the world's premier multimedia, social networking and e-commerce-enabled network with the largest global effective connected user base, YOU On Demand, through this expanded, cloud-based, ecosystem of connected screens combined with strong partnerships with leading global providers, will be capable of delivering a vast array of YOD–branded products and services to enterprise customers and end-use consumers - anytime and anywhere, across multiple platforms and devices. 

YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal and Twentieth Century Fox Television Distribution, Miramax, as well as a broad selection of the best content from Chinese filmmakers.  In addition, the Company has governmental partnerships and licenses as well as numerous JV partnerships and strategic cooperation agreements with an array of distribution and content partners in the global new media space. YOU On Demand is headquartered in both New York, NY and Beijing, China.

CONTACT:
Jason Finkelstein  
YOU On Demand 
212-206-1216 
[email protected] 
@youondemand
corporate.yod.com

SOURCE YOU On Demand Holdings, Inc.