Yosen Group Opens the Second Cross-border Flagship Store

YIWU, China, Nov. 23, 2016 /PRNewswire/ -- Following the grand opening of the first Yosen Lamapai cross-border O2O ("Online to Offline") experience store in Hangzhou, Yosen Lamapai E-Commerce Co., Ltd. ("Yosen Lamapai"), the subsidiary of Yosen Group, Inc. (stock symbol: YOSN) ("Yosen", or "the Company"), opened the second cross-border experience flagship store at No.1 Silk Road in Yiwu, Zhejiang province ("Yiwu Central Store").  Yosen Lamapai was established last year by Yosen to build a China based leading B2C+O2O global shopping platform following the company's strategy of "providing one-stop services to the cross-border trade while allowing consumers the joy of shopping globally without stepping outside of the border". The aforementioned two flagship stores are the key implementations of Yosen Lamapai to facilitate end consumers' O2O cross-border shopping, and provide direct sales channels for international branded products.

Yiwu Central Store is located at the District 5 of Yiwu International Trade City, occupying 3,800 square meters (approximately 41,000 square feet). It sells seven categories including fresh produce, maternity and baby products, food, health care and nutriceutical products, cosmetics, household, and general merchandise of more than 10,000 SKU of global quality products. 

The grand opening of Yiwu Central Store drew high attention of mainstream media.  Just to quote a few, the People's Daily Overseas Edition reported, "Yiwu's first cross-border O2O direct purchase experience store 'Yosen Lamapai' opened for business recently. Overseas product lovers can now check the products in the store and place order, or simply buy online by scanning the QR code, and then just wait for the products to be delivered at home." Toutiao.com commented, "The first cross-border O2O experience store in Yiwu at No.1 Silk Road started the never ending exhibition for imported products". In addition, Zhejiang City Express, Jinhua Daily, Yiwu News, Yiwu Television as well as a few other mainstream media also reported the grand opening.

Yosen's CEO Mr. Zhenggang Wang commented, "The successful opening of Yiwu Central Store is a further transition for Yosen Lamapai. We will reveal a series of strategic planning later. I believe Yosen Lamapai will grow to be the most competitive platform in China for consumers' cross-border direct purchasing."

Yosen Lamapai's Operation Director Mr. Liang Mei also expressed his full confidence on the company's future, "Yosen Lamapai has an experienced operating team. The team's new way of Internet driven thinking will help Yosen Lamapai open 100 stores within the next 3 years.

About Yosen Group, Inc.

Yosen Group, Inc. ("Yosen Group", or "Yosen") was founded in Yiwu City, Zhejiang Province, in 1997. Yosen Group, through its corporate headquarters in China and its wholly-owned U.S. subsidiary, is committed to building cross-border sales channels for bringing the world's best consumer products to China and, simultaneously, introducing China's most competitive products to the overseas markets. Yosen Group is China Commodity City Group's exclusive partner in the Greater New York area. The Company operates under the "Yosen" and "Yong Xin" brand names.

For more information, visit http://www.yosn.com/.

Safe Harbor Statement

Certain statements in this press release, constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements regarding the Company's future performance. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the periodic reports that are filed with the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. The Company undertakes no duty to update these forward-looking statements except as required by law.

For more information, please contact:

Xiaochun Yang 
Tel: +86-571-2888-8036 
Email: [email protected]

SOURCE Yosen Group, Inc.

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