YOGASMOGA® Expands Retail Footprint With New Retail Experience At Fashion Island In Newport Beach, California

NEW YORK, May 12, 2015 /PRNewswire/ -- YOGASMOGA®, has announced further expansion of its retail footprint with a new store experience expected to open late Summer 2015 at the open-air lifestyle center Fashion Island in Newport Beach, California.

"We are honored to join world class brands such as Nike and Apple at Fashion Island and this rapid expansion is fueling the growth momentum at YOGASMOGA.  We are planning an exciting retail concept to bring our high quality, Made in USA products to a new audience in Orange County," commented YOGASMOGA Founder & CEO Rishi Bali.

YOGASMOGA additionally announced the launch of RANGOLI –– the company's digital community that celebrates culture, conversation and connection through color. The platform is accompanied by a unique hand-printed, limited edition collection that reflects the cultural significance and ethos that YOGASMOGA represents.

"The Rangoli Collection represents the company's heritage and we use our technically advanced apparel as a vehicle for this expression. This collection has been mindfully handcrafted to show the effort and labor of love ––– you are not buying a printed legging, you are buying something that is addressed manually and treated individually. These are one of a kind pieces," said Tapasya Bali the company's COO.

The YOGASMOGA design team has re-interpreted the tradition of color that is thousands of years old and have shown color as a concept of community and unity ––– a effort that shows movement of color as a symbol of unification.  This special collection brings together an ancient heritage that is still so prevalent in today's culture.

ABOUT YOGASMOGA

YOGASMOGA® is a designer, manufacturer and retailer of Yoga-inspired athletic apparel.

YOGASMOGA was founded with a mantra of innovation and a core of authenticity. From innovative fabric technologies to non-retouched photography, YOGASMOGA prides itself on a responsibility-based reputation that inspires deep, direct and lasting connections with its consumers.

The company's founders, Rishi and Tapasya Bali have an authentic connection to the spiritual practice of yoga. Both siblings were born in India in the foothills of the Himalayas and spent their formative years in the region considered to be the birthplace of yoga.

Headquartered in NYC, YOGASMOGA products are manufactured in the USA and are available at www.YOGASMOGA.com.

Media Contact:
YOGASMOGA
Kristin Duda
[email protected]
917.797.1731

SOURCE YOGASMOGA

Related Links

http://yogasmoga.com

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