Yieldbot Partners with Kimberly-Clark on Effie Award Winning Campaign
Yieldbot's real-time intent targeting enabled Kimberly-Clark to communicate directly with active moms, ultimately driving in-store purchase for Huggies diapers.
NEW YORK, Aug. 20, 2018 /PRNewswire/ -- Yieldbot, the leading media marketplace for real-time consumer intent, today announced that a campaign they partnered with Kimberly-Clark on was recently awarded a Bronze Effie Award. The campaign supported the Huggies brand with active moms and was a joint partnership across Kimberly-Clark's shopper agency KC Shopper Connect and several digital media vendors.
With a focus on digital activation to reach active moms pre-store in an effort to disrupt her in-store shopping ritual for diapers, KC Shopper Connect partnered with multiple digital vendors to create a 1-2 punch media plan. Yieldbot led the second phase of the campaign – leveraging their first-party data to reach moms who were showing active intent for diaper solutions.
"We value our partnership with Kimberly-Clark and were thrilled this campaign was recognized with an Effie Award," says Yieldbot president, Chris Copeland. "Our goal with every client is to create a long-standing partnership focused on consistently delivering the back-end metrics that matter most."
Yieldbot and Kimberly-Clark have since partnered on multiple campaigns, each successfully driving in-store sales. In a more recent Huggies campaign, Yieldbot's media drove a nearly three percent increase on in-store sales, delivering a return on ad spend of over $16.
"We were thrilled to be recognized with an Effie Award for this campaign and value Yieldbot's contribution to its success," says Jason Davis, Senior Brand Manager, Shopper Marketing for Kimberly-Clark. "Yieldbot's unique ability to find active intent for our brands through their first-party data, all within a brand-safe environment makes them an outstanding partner for us. Further, their clear focus on delivering back-end results is why we continue to collaborate with them on our campaigns."
About Yieldbot
Yieldbot is the leader in delivering targeted digital media to drive guaranteed actions. Leveraging real-time consumer intent data, Yieldbot enables brands to connect in the moment of greatest potential influence to a buying decision and move beyond reliance on desktop-centric cookie-based ad decisions. All built on a transparent, mobile-first marketplace, and a suite of proprietary tools to ensure no wasted media and guaranteed performance toward a brand's desired outcome.
Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company's 145-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.
SOURCE Yieldbot
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