Yext PowerListings Goes Turbo: Local Business Listings Update Faster Than Light Speed
POWERLISTINGS EMPOWER BUSINESSES TO TAKE OWNERSHIP OF INFORMATION
Over 20 New Emerging Platform Partners Boost Business's Instant Reach
Over 20 New Emerging Platform Partners Boost Business's Instant Reach
NEW YORK, Dec. 12, 2011 /PRNewswire/ -- Today, Yext, the New York-based technology startup that syncs business listings across a network of premium sites and mobile apps, launched PowerListings 'Turbo,' a new functionality that updates business listings instantly from one simple, easy-to-use platform. In seconds PowerListings 'Turbo' syncs business' photos, promotions and changes to phone numbers, hours of operation and addresses across local search sites in Yext's network as compared to the common industry turnaround times of days, weeks, or months. Furthermore, businesses can custom tailor promotions, special offers and discounts to help drive product sales based on the individual day to day or even hour by hour retail climate.
"Right now, one in every five local searches returns false information and most platforms provide limited recourse for a business owner whose information is inaccurate," said Yext CEO, Howard Lerman. "For a company with nearly 2000 locations, PowerListings 'Turbo' is an invaluable tool and time saver. For a small business where every visitor counts, incorrect listings can be crippling in terms of revenue. Getting this right will be a huge win for any business with a retail presence, and for consumers most of all. PowerListings 'Turbo' is a leap forward in this direction."
Already powering more than 35,000 local listings, Yext's PowerListings platform serves as the central nervous system of local business listings. The platform uses fast, reliable two-way connections with publishers in place of the slow and unreliable "fire-and-forget" feeds seen elsewhere in the industry. Through these connections, businesses of all sizes update a rich set of information across over 36 premium local search sites. Yext has also enabled over 20 additional emerging platforms including HopStop and MerchantCircle with the technology to instantly update listings edited through Yext.
"PowerListings Turbo advances local discovery by providing premium publishers and app developers with information directly from businesses," said Joe Meyer, CEO of HopStop. "Ultimately, the winners are HopStop's millions of users."
Yext empowers businesses to take full ownership of their own listings and information, eliminating the need to rely on crowdsourced, and often inaccurate, information. Yext's PowerListings guarantees presence and accuracy, enhanced listings that ensure a business stands out and an analytics system that helps businesses track all end-user search activity.
About Yext
Yext (http://www.yext.com) produces the best local search results everywhere with its PowerListings platform, a technology that synchronizes and enriches business listings across a network of premium sites and mobile apps. With Yext PowerListings, large and businesses centrally control their information across platforms and get guaranteed presence, enhanced content, and full analytics. The model is a "triple win" for businesses, publishers and users: businesses get the most out of local search, publishers get compensated to accept great content, and users get the best information. Today, over 35,000 businesses trust Yext PowerListings to synchronize their listings. The company was founded in 2006 by Howard Lerman, Brian Distelburger and Brent Metz.
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