Yes Lender Acquires Edge Funder to Create an AI-powered Funding Portal for Small Businesses

KING OF PRUSSIA, Pa., July 6, 2021 /PRNewswire/ -- Yes Lender announced that it recently acquired Edge Funder, Inc., a FinTech start-up that is transforming entrepreneur's access to working capital through its direct-to-merchant funding portal. Powered by artificial intelligence and proprietary software, the portal presents multiple funding options to merchants within 60 seconds.  In addition, Edge Funder has deep marketing expertise in driving web traffic and originating quality leads of merchants in need of working capital. The acquisition fortifies Yes Lender's strong position in the merchant cash advance arena by adding internal lead generation capabilities and automated, data-driven decisioning.

Glenn Forman, Yes Lender's CEO, commented, "We're fortunate to have joined forces with the talent from Edge Funder. Their lead generation and direct-to-merchant funding platform are terrific complements to Yes Lender's thriving ISO-driven sales channel. Moreover, the addition of artificial intelligence to our already robust array of data-driven risk assessment tools will further strengthen our underwriting."

"We're thrilled to be part of Yes Lender,'' said Amotz Segal, Co-Founder and CEO of Edge Funder. "We share the same vision as Yes Lender's leadership team – to create an ecosystem that benefits our small business customers, our business partners, our employees and our investors, and to do so in a highly ethical way. We couldn't be more excited about what the future holds for us."

About Yes Lender
Founded in 2014, Yes Lender is an alternative financing company that provides working capital to small businesses to fuel their growth and sustain their success. Yes Lender is a rapidly growing company in the dynamic and fast-paced fintech sector. The company is led by Glenn Forman (CEO), a former partner with McKinsey & Company, Bret Dunlap (President), a serial entrepreneur who co-founded multiple technology companies, and Tom Petro (Principal), a serial banking entrepreneur that led the turnaround and IPO of Fox Chase Bank.

About Edge Funder
Edge Funder, Inc. is a fintech startup that combined proprietary technology and AI-powered decisioning software in an automated platform with a seamless end-to-end user experience (i.e., from application to funding to servicing). The company was founded by Amotz Segal, former director of operations at Yalber, and Kobi Ben Meir, a Forbes council member and speaker, and the former marketing and branding director of two fintech brands in the US and UK.

Amotz Segal will serve as Yes Lender's Vice President of Business Development, and Kobi Ben Meir will serve as the company's Chief Marketing Officer. 

For more information or press inquiries, please contact Kobi Ben Meir at 315-450-7672 or [email protected].

SOURCE Yes Lender

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