Yellow Pages United Announces Winner of Spring 2018 Mark Smith Scholarship Award
NEPTUNE BEACH, Fla., Jan. 10, 2018 /PRNewswire/ -- Yellow Pages United, an online directory dedicated to evolving the phone book for new generations, today announced the winner of its spring 2018 Mark Smith Scholarship. Olivia Kwiatkowski of the Pratt Institute will receive $2,000 toward her tuition.
Applicants were asked to submit an original infographic showing the evolution of marketing from their parents' generation to their own.
Kwiatkowski's infographic, "Times Have Changed: The Evolution of Marketing and Advertising," shows how advertising dollars have shifted from television to the internet over the last 20 years. Kwiatkowski, citing a large generation gap between her and her parents, frames her infographic as a conversation between an older parent and his child. The two columns—or sides of the conversation—mirror each other point by point. While previous generations trusted what they saw on television to be true and important, millennials tend to refer to blogs and social media to filter their information through their peers.
"We love how Olivia illuminates the way modern technology has, somewhat paradoxically, increased the value of human connection in our society," said Mark Smith, founder and CEO of Yellow Pages United. "Today's most successful advertising doesn't just shout slogans—it respects its audience as active participants in their world."
About Yellow Pages United
Based in Jacksonville Beach, FL, since 1999, Yellow Pages United is reinventing the phone book through 19 years of environmentally friendly innovation. Our hard-working team connects businesses with new customers—the right customers. Welcome to the future of the yellow pages. Visit www.yellowpagesunited.com for more information.
SOURCE Yellow Pages United
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