Yayi International Inc. Opens Dedicated Online Store on Taobao.com of Alibaba Group

USA - English

• USA - English
• USA - English

TIANJIN, China, March 12 /PRNewswire-Asia-FirstCall/ -- Yayi International Inc., (OTC Bulletin Board: YYIN) ("Yayi International" or "the Company"), the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People's Republic of China ("China"), today announced the launch of a flagship Internet store that distributes its goat milk products on Taobao.com, the largest online shopping marketplace in China and Asia.

In addition to providing an additional distribution channel, the online store is designed to build up the Company's image as a health-conscious dairy company, enhance its brand recognition and educate consumers regarding the benefits of goat milk. Yayi International plans to leverage the online store on Taobao.com to seek and attract both consumers as well as distributors, while creating a first-hand database to target new product launches and refine its marketing strategy.

Taobao.com is the largest online shopping destination in China with 145 million registered members as of June 2009, according to its own statistics. In the milk powder category alone, Taobao.com's sales topped RMB400 million ($58.6 million) in the second quarter of 2009, with international household brands including Abbott, Mead-Johnson and Wyeth among the top 10 brands in terms of sales volume. An online sale of milk powder is a fast-growing category, with the goat milk powder segment still remaining largely untapped.

"In our experience, fast moving consumer goods will benefit from an integration of the e-commerce platform into existing distribution methods," said Ms. Li Liu, Chief Executive Officer of Yayi International. "The online store will be one of the most efficient distribution platforms for our products. We believe utilizing the Internet as a vehicle for marketing and distribution will greatly increase sales of our goat milk powder products throughout China."

Over 120 million Chinese consumers shop online, according to officials at China Express Delivery Association, with almost 50 percent in the age group ranging from 26 through 35 years old. According to iResearch, China's online trading market reached RMB103.5 billion ($15.2 billion) in the first half of 2009, a year-on-year increase of 94.8%. Total online trading on Taobao.com reached RMB80.9 billion ($11.8 billion) for the first six months of 2009, compared to almost RMB100 billion ($14.6 billion) throughout 2008.

To access the online store, please click here: http://milkgoat.mall.taobao.com/

About Taobao.com

As part of the Alibaba Group (HKSE: 1688.HK), Taobao.com is the largest online shopping marketplace for consumers in China and Asia. With 145 million registered members as of June 2009, Taobao.com reaches an overwhelming majority of online shoppers in China. In 2007, Taobao.com's transaction volume, or gross merchandise volume (GMV), was RMB43.3 billion, up 156% year-on-year. In 2008, Taobao.com's transaction volume was close to RMB100 billion. For more information about Taobao.com, please visit the website at http://www.taobao.com/about/intro.php

About Yayi International

Yayi International is the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children and adults in China. Its current formula product lines are targeted at the premium market segment and health-conscious consumers. The Company's distribution network comprises of approximately 3,600 retail points including infant-maternity store chains, supermarkets, and drug stores as well as catalogue sales across China.

Forward-looking Statements:

This press release contains certain statements that may include 'forward-looking statements'. All statements other than statements of historical fact included herein are 'forward-looking statements'. These forward looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

    For more information, please contact:

    Company Contact:

     Ms. Veronica Chen, Chief Financial Officer
     Email: [email protected]
     Tel:   +86-22-2798-4358

    Investor Relations Contact:

     Ms. Linda Salo, Sr. Financial Writer
     Email: [email protected]
     Tel:   +1-646-922-0894 (NY office)

     Mr. Crocker Coulson, President
     Email: [email protected]
     Tel:   +1-646-213-1915 (NY office)
     Web:   http://www.ccgirasia.com

SOURCE Yayi International Inc.