Yayi International Features Goat Milk Products at SIAL China

TIANJIN, China, May 6 /PRNewswire-Asia-FirstCall/ -- Yayi International Inc., (OTC Bulletin Board: YYIN) ("Yayi International" or "the Company"), the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People's Republic of China ("China"), today announced it will participate in the 11th SIAL China, China's leading annual trade event for the Food, Beverage & Hospitality industries, held at the Shanghai New International Expo Centre from May 19 to 21, 2010.

Yayi International will showcase its full range of goat milk products, including the Milk Goat branded formulas for infants, toddlers, young children, students, pre- and post-natal women, women, men, and seniors as well as the gift packaging series at Booth # 2C060. Other selected domestic dairy exhibitors include Yili Industrial Group Co., Ltd. and Mengliu Dairy (Group) Co., Ltd., two of China's largest milk producers.

"SIAL China is the biggest international event of its kind in China and we are excited to display our new product portfolio to the attendees from around the world," commented Ms. Li Liu, Chief Executive Officer of Yayi International. "Our participation at SIAL China also provides us with a wonderful opportunity to enhance the visibility of our "Milk Goat" brand in the industry and among potential customers. We believe our presence at the trade fair will help advance our efforts in broadening distribution channels and expanding market penetration with positive market recognition and growing consumer acceptance for our premium goat milk products."

For more information about SIAL China, please visit http://www.sialchina.com .

About Yayi International

Yayi International is the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children and adults in China. Its current formula product lines are targeted at the premium market segment and health-conscious consumers. The Company has a vertically-integrated production process. It sources raw goat milk from its proprietary dairy farms and neighboring goat dairy farmers on a long-term contract basis in milk collection centers, which ensures high quality control of its products. The Company's distribution network comprises of a nationwide footprint across China in 27 provinces and municipalities including infant-maternity store chains, supermarkets (including multinational chains), and drug stores as well as catalogue sales and a dedicated online store at Taobao.com.

Forward-looking Statements

This press release contains certain statements that may include 'forward-looking statements'. All statements other than statements of historical fact included herein are 'forward-looking statements'. These forward looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

    For more information, please contact:

    Company Contact:
     Ms. Veronica Chen, Chief Financial Officer
     Email: [email protected]
     Tel:   +86-22-2798-4169

    Investor Relations Contact:
     Ms. Linda Salo, Sr. Financial Writer
     Email: [email protected]
     Tel:   +1-646-922-0894 (NY office)

     Mr. Crocker Coulson, President
     Email: [email protected]
     Tel:   +1-646-213-1915 (NY office)
     Web:   http://www.ccgirasia.com

SOURCE Yayi International Inc.