Yankee Candle Unveils New Pure Radiance™ Fragrances for Spring 2014
Invigorate Your Home Decor for Spring with Six Vibrant New Scents
SOUTH DEERFIELD, Mass., Feb. 27, 2014 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of six new Yankee Candle® fragrances in its Pure Radiance™ line for spring 2014. The curved shaped of the Pure Radiance™ vase candles lends easy style to decor while candlelight reflects elegantly though the textured surface.
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"As spring nears, many consumers are looking for new ways to elevate their home decor and ambience," said Hope Margala, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "The style of Pure Radiance™ is effortless, and combined with the on-trend colors of the new fragrances this spring, a Pure Radiance™candle would be a nice addition to any room of the home."
Pure Radiance™ by Yankee Candle® offers the perfect combination of style and ambiance with a simple, graceful design that compliments any home decor while the soothing crackling flame creates a welcoming and peaceful atmosphere. The new Pure Radiance spring fragrances are available for purchase now at Yankee Candle's more than 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
NEW SPRING PURE RADIANCE™ FRAGRANCES:
On trend with the season's colors, six new scents evoke the refreshing feel of spring and offer effortless style and distinctive shape to home decor.
Price: $27.99 MSRP – Large Vase Candle; $22.99 MSRP – Medium Vase Candle
Sun Bright™ – The warmth of the sun, captured in this unique mix of citrus, blossoms and sandalwood.
Sugared Vanilla – Sugarcane and amber crystals united in an intriguing vanilla blend.
Violet – Be enchanted with the scent of delicate, sweet violets.
Peach Mango – Ripe peach and mangoes – a refreshing toast to the tropics.
Deep Sea™ – Dive into a tranquil, refreshing world of blue water and musk.
Raspberry – Lusciously full and perfect raspberry … with hints of black currant and leaf.
To learn more about Yankee Candle and the new spring Pure Radiance fragrances, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandleCompany) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
SOURCE The Yankee Candle Company, Inc.
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