Yankee Candle Revolutionizes Flameless Fragrance with New Scenterpiece™ Line

SOUTH DEERFIELD, Mass., Aug. 5, 2014 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today unveiled Scenterpiece™, the newest innovation in the wax melt category, which was established by the brand decades ago. Scenterpiece™ simplifies flameless home fragrancing into one easy process, allowing customers to enjoy and quickly swap out their favorite fragrances without the cooling, scraping or pouring involved with traditional tart warmers. Scenterpiece™ Easy MeltCups and Warmers are available for purchase now at Yankee Candle's more than 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops while supplies last.

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"Yankee Candle knows that scent can be the perfect finishing touch to home decor," said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. "Scenterpiece™ will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their decor for fall."

The Scenterpiece™ system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 stylish electric Warmers designed to suit every decor taste. The MeltCups are cool to the touch, even when in use, and can be simply dropped in or lifted out of the Warmer to change fragrances quickly. Featuring a lid and unique design so they can be neatly stacked and stored when not in use, Easy MeltCups offer up to 24 hours of fragrance. All Warmers include a six foot cord for easy placement anywhere in the room, and Deluxe Warmers feature a timer with automatic shutoff for worry-free convenience plus LED light effects and decorative cutouts for added ambience.

SCENTERPIECE™ – "Change your scent in seconds"                  
Price: $4.99 MSRP – Scenterpiece™ Easy MeltCups; $19.99 – $24.99 MSRP – Scenterpiece™ Warmers; $29.99 MSRP – Scenterpiece™ Deluxe Warmer

To learn more about Yankee Candle's new Scenterpiece™ collection, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandleCompany) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).

About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl®, Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/players/English/7289251-yankee-candle-scenterpiece-flameless-fragrance

SOURCE Yankee Candle

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