Yankee Candle Hits the Boardwalk with New 2015 Fragrances
Seize the summer spirit with five new scents
SOUTH DEERFIELD, Mass., April 8, 2015 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of its new Yankee Candle® summer 2015 fragrances in its classic jar and modern tumbler forms. Inspired by playful beach days and boardwalk adventures, each of the five new fragrances exude summer fun—from the salty vigor of an ocean breeze to the sticky sweetness of a seaside treat. Yankee Candle's summer offerings are available for purchase now at Yankee Candle's more than 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops while supplies last.
"This summer, our customers will be excited to be outdoors enjoying warm weather activities," said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. "Our summer fragrances and home accent collections celebrate the sights, smells and variety of bright colors that are inspired by summer days and nights on the board walk."
Yankee Candle's close attention to consumer feedback and trends in the marketplace makes stylish decorating with the summer fragrances a breeze. Reflecting the playful prints and complementary candy-colored palette found in this season's high-fashion fabrics, the new line is a perfect summer centerpiece. Yankee Candle suggests creating the perfect summer candlescape by arranging three to four tumbler candles in varying sizes with a selection of summer home accents and hand-picked seashells for a finishing touch
CLASSIC JAR AND TUMBLER FORM: NEW SUMMER FRAGRANCES – Five new fragrances that evoke cheerful memories of the summer season.
Price: $27.99 MSRP – Large Tumbler or Jar Candle; $24.99 MSRP – Medium Jar Candle; $15.99 MSRP – Small Tumbler Candle; $10.99 MSRP – Small Jar Candle; $1.99 MSRP – Tarts® Wax Melt or Samplers® Votive Candle
Cotton Candy – The scent of this boardwalk favorite is perfectly captured in all its pure, sticky sweet delight.
Salt Water Taffy – A seaside tradition … all your favorite fruit flavors and creamy vanilla all rolled into one.
Beach Holiday™ – Like a vacation by the shore anytime … the clean, fresh scent of ocean air is so real you can practically feel the salt spray.
White Chocolate Apple – The incredible blend of two delicious treats … a juicy, just-picked apple with a crisp coating of luscious, creamy white chocolate.
Windblown – Fresh air and a touch of tangy citrus blend with sea spray and a hint of lily. The result takes you to the shore on a bright day with a wind gently ruffling your hair.
To learn more about Yankee Candle and the new summer fragrances, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@TheYankeeCandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Jarden Corporation and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
| Media Contacts |
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| Lisa Bell |
Shelly Hazlett |
| 451 Marketing |
The Yankee Candle Company, Inc. |
| (617) 391-9401 |
(413) 665-8306 x4695 |
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SOURCE The Yankee Candle Company, Inc.
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