Yankee Candle Celebrates America's Heroes with New Homefront Girl® Collection
One dollar from every candle sold will benefit Homes for Our Troops
SOUTH DEERFIELD, Mass., May 12, 2015 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced the launch of the limited edition Homefront Girl® collection in support of Homes for Our Troops, created by career officer's wife, Gaby Juergens. One dollar from each Homefront Girl® candle sold (up to $75,000) will support Homes for Our Troops, a military charity that provides mortgage-free, specially adapted homes nationwide for severely injured veterans post 9/11, enabling them to rebuild their lives. Each of the new fragrances offers consumers the chance to salute our country's military in a unique way. The candles in the new line express different military-themed sentiments including Love My Hero, Gratitude Never Out of Style, and Support Our Troops. The collection is available for purchase now at Yankee Candle's more than 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops while supplies last.
"A 'homefront girl' is someone who exemplifies the courage and strength of a nation," said Gaby Juergens, artist and creator of the Homefront Girl® brand. "I created this collection to pay tribute to the families who are sharing their hero with the world and to the incredible sisterhood of women who support our men and women in uniform every day."
FRAGRANCES – Five classic Yankee Candle fragrances with an inspiring, patriotic look.
Price: $27.99 MSRP – Large Tumbler or Jar Candle; $15.99 MSRP – Regular Tumbler Candle
Give Thanks For Heroes That Never Stop Giving – Fair Winds: A wish for your loved one's safe journey is reflected in the refreshing scent of a gentle sea breeze.
Gratitude Never Out of Style – Watermelon Splash: This cool Independence Day favorite is a reminder of bold American spirit.
Love My Hero – Coconut Kisses: Warm and sweet, this delicious blend of coconut and caramel is a hint of what awaits when your hero comes home.
Not For Glory, Always For Country – Break of Day: Bright and fresh, like morning dew, it's like the new hope each day brings.
Support Our Troops – Hidden Leaves: The scent of flowers and sunshine recalls a secret garden of the heart where fond memories of your hero bloom.
"Our mission at Homes for Our Troops is to help rebuild and restore the freedom and independence our veterans have sacrificed while serving our country," said Bill Ivey, Executive Director for Homes for Our Troops. "Our partnership with Yankee Candle will allow us to grow and continue to support our troops with beautiful new, accessible homes."
"We are proud to partner with such an important and inspiring Massachusetts-based organization," said Geoff Medeiros, Vice President Brand and Product Development for The Yankee Candle Company, Inc. "This Memorial Day, and throughout the year, we encourage everyone to support Homes for Our Troops with a collection that reflects the lifestyle and special bonds of the military community."
To learn more about Yankee Candle and the new limited edition Homefront Girl® collection, check out the Homefront Girl™ video, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Jarden Corporation and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
About Homes for Our Troops
Homes for Our Troops (HFOT) is a privately funded 501(c) (3) nonprofit organization building specially adapted, mortgage-free homes nationwide for the most severely injured Veterans from Iraq and Afghanistan. Most of these Veterans have sustained life-altering injuries including multiple limb amputations, partial or full paralysis, and/or severe traumatic brain injury (TBI). These homes restore some of the freedom and independence our Veterans sacrificed while defending our country, and enable them to focus on their family, recovery, and rebuilding their lives. Since its founding in 2004, 90 cents of every dollar donated to HFOT has gone directly to our program services for Veterans. HFOT builds these homes where the Veteran chooses to live, and continues its relationship with the Veterans after home delivery to assist them with rebuilding their lives.
Media Contacts |
|
Meredith D'Agostino |
Shelly Hazlett |
451 Marketing |
The Yankee Candle Company, Inc. |
(516) 884-7162 |
(413) 665-8306 x4695 |
Photo - http://photos.prnewswire.com/prnh/20150511/215237
SOURCE Yankee Candle Company, Inc.
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