Yankee Candle Blazes Trail with New Girl Scout Cookies® Limited Edition Candle Collection
Experience classic cookies in four deliciously sweet fragrances
SOUTH DEERFIELD, Mass., Jan. 20, 2015 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced its new Girl Scout Cookies® Limited Edition Candle Collection. As a first-time official licensee of Girl Scouts of the USA, the brand's new line is available in its signature apothecary jar, sleek tumbler, and Car Jar® forms. The collection will be released to coincide with Girl Scout Cookie Season. The four new candle fragrances—Thin Mint®, Trefoils®, Chocolate Peanut Butter, and Coconut Caramel Stripes—were inspired by the most popular Girl Scout Cookie varieties and are now available for purchase at over 500 Yankee Candle retail stores, www.yankeecandle.com, and select specialty retailers and gift shops while supplies last.
NEW FRAGRANCES – Four new fragrances that capture your favorite cookie scent.
Price: $27.99 MSRP – Large Jar Candle, $17.99 MSRP – Small Tumbler Candle, $2.99 MSRP – Car Jar® Air Freshener
Coconut Caramel Stripes – Almost good enough to eat … a tantalizing fragrance of sugary caramel, warm chocolate and fresh coconut.
Thin Mints® – So mouthwateringly real … the delicious scent of rich chocolate and cool, tingly mint.
Trefoils® – Absolutely nothing compares to the irresistible aroma of buttery, just baked cookies.
Chocolate Peanut Butter – Everyone's favorite … a creamy combination of sweet chocolate and roasted peanuts tickles the nose.
"Our brand has always valued sharing experiences with friends and family," said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. "We're excited to offer consumers the chance to make memories with the beloved Girl Scout Cookies in a whole new way."
"Expanding the Girl Scout Cookie brand to candles is a natural fit," said Barry Horowitz, chief merchandise officer at Girl Scouts of the USA. "We are bringing together two iconic American brands to create a consumer experience that engages the senses and helps tell the story of the Girl Scout Cookie Program, which helps turn today's girls into tomorrow's leaders in business, finance, and beyond."
To learn more about the Girl Scout Cookie Program and to find out where cookies are being sold near you, visit www.girlscoutcookies.org.
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Jarden Corporation and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl®, Worth® and Zoot®; Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
We're Girl Scouts of the USA
We're the preeminent leadership development organization for girls. It began over 100 years ago, with one woman, Girl Scouts' founder Juliette Gordon "Daisy" Low, who believed in the power of every girl. Juliette organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents. Today, as yesterday, Girl Scouts builds girls of courage, confidence, and character, who make the world a better place. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.
The GIRL SCOUTS® name, mark, and all associated trademarks and logotypes, including GIRL SCOUT COOKIES®, THIN MINTS®, TREFOILS®, GIRL SCOUT COOKIE SALE®, GIRL SCOUT COOKIE PROGRAM®, and the Trefoil Design, are owned by Girl Scouts of the USA. The Yankee Candle Company, Inc. is an official GSUSA licensed vendor.
| Media Contacts |
|
| Meredith D'Agostino |
Shelly Hazlett |
| 451 Marketing |
The Yankee Candle Company, Inc. |
| (516) 884-7162 |
(413) 665-8306 x4695 |
For Girl Scouts of the USA Press Room:
[email protected]
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SOURCE The Yankee Candle Company, Inc.
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