Yakult USA Launches Spanish-Language Website

TORRANCE, Calif., March 5 /PRNewswire/ -- Yakult U.S.A. Inc. has launched its first Spanish-language website http://spanish.yakultusa.com/ to reach Hispanic consumers in the U.S. The site includes valuable product information, a search function that identifies store locations in your area as well as a community calendar that lists free Yakult sampling opportunities. Since introducing Yakult to Hispanic retailers in 2005, Latin Americans who fondly remember the product from their home countries have continued to purchase Yakult for their families in the U.S. -- and in very high numbers. Nearly half of Yakult's probiotic drink sales in the U.S. are attributed to Hispanic sales. In addition, Yakult is currently running a TV and radio media campaign in Spanish appealing to new and regular customers.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20070911/YAKULTLOGO)

"Many of our Latin American customers are excited to find Yakult in the U.S. because it reminds them of their family and childhood abroad," says Mr. Masaaki Sunami, Yakult U.S.A. Inc. Vice President, who worked for Yakult Mexico for nearly seven years. "Now their children and many others who are growing up in America can enjoy Yakult, too."

In Mexico and some South American countries, Yakult has been a family favorite for over 25 years. The popular citrus-tasting drink is now available in most major and independent Hispanic retailers in California (i.e. North Gate, Superior, Food Maxx, Food 4 Less), Arizona, Nevada, Texas (i.e. Fiesta), Colorado and New Mexico selling as the traditional five-bottle pack at the suggested retail price of $2.99. For nearby store locations, visit http://spanish.yakultusa.com/Yakult/StoreLocator.php.

Yakult is the one of the world's leading probiotic beverage sold in more than 30 countries and regions around the world. Consumption of the petite probiotic dairy drink exceeds 28 million bottles daily. Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It supports Yakult's business in the United States and Canada.

Yakult was created by microbiologist Dr. Minoru Shirota in 1935 in Japan to help people maintain good health. For more information, please visit http://spanish.yakultusa.com/.

SOURCE Yakult U.S.A. Inc.