XXIV Karat Sparkling Wine Expands Distribution To California

LOS ANGELES, Sept. 16, 2014 /PRNewswire/ -- XXIV Karat, the first California sparkling wine infused with 24-karat gold flakes, is expanding its presence to California through a distribution partnership with Southern Wine & Spirits. XXIV Karat far exceeded expectations in both on & off-premise accounts since launching in Arizona, Michigan, North Carolina and South Carolina in 2012.  With distribution in California, the company plans on aggressively executing initiatives that will drive demand for further expansion.

True innovation sets XXIV Karat apart from others within the Sparkling Wine and Champagne categories.  With gold that dances with the effervescence of bubbles, and an LED light that illuminates the bottle from within, XXIV Karat is sure to create a unique experience and an everlasting impression. Innovation not only defines XXIV Karat's product, it's also written into the company's DNA with their marketing approach. XXIV Karat offers a distinctive twist along with a refined taste that makes it an extraordinary craft wine.

"We are in the business of making memories, and there was a need in the market for a sparkling wine that not only tastes great, but turns any occasion into something special," says co-founder Nicholas Cowherd. "After quickly experiencing tremendous success in the Arizona nightlife and social scene, we felt it was beneficial and strategic for the brand to expand our presence into California through our partnership with Southern Wine & Spirits." 

Sourced from their vineyard in Mendocino, California and bottled in Lodi, XXIV Karat is the result of an exhilarating and exciting sparkling wine blended with multiple varietals, vintages and California Coastal appellations to assure the consistent quality of every bottle. "Our consumers not only enjoy XXIV Karat at exclusive nightclubs and parties, it's also something one can enjoy in the luxury of their own home or give as the ultimate gift," adds co-founder Kegan Klein.

Whether it's at the hottest nightclub, poolside, or a gift for your best friend's wedding, XXIV Karat lives by the philosophy to Live Life All In™. XXIV Karat's portfolio includes the Grande Cuvèe, a pleasing Blanc de Blanc Brut for the suggested retail price of $37.00, and the crisp and refreshing Rosè for a suggested retail price of $42.00.

About XXIV Karat

Founded in 2012 by Arizona State University graduates Nicholas Cowherd and Kegan Klein, the duo transformed the Sparkling Wine and Champagne categories by introducing the first California sparkling wine infused with indulgent 24-karat gold flakes.  Sourced from their vineyard in Mendocino, California and bottled in Lodi, XXIV Karat's light and crisp taste alongside its golden effervescence exemplifies a truly superior craft wine and a unique experience. On-premise or off-premise, XXIV Karat turns every occasion into a special one, reinforcing the brand's philosophy to Live Life All In™. XXIV Karat is headquartered in Newport Beach, California. For more information please visit www.xxivkarat.com, www.facebook.com/xxivkarat, or follow @XXIVKarat on Twitter and on Instagram.

Photo - http://photos.prnewswire.com/prnh/20140915/146211

SOURCE XXIV Karat