Xifu International Gold Wedding Jewellery Design Competition 2017 Kicks Off in Shenzhen

The biennial competition aims at encouraging designers to express and share unique wedding traditions and customs from around the world. It invites jewellery design talents to design unique gold wedding jewellery sets, incorporating the traditional Chinese wedding custom of extending well wishes to newlywed couples through symbolic jewellery gifts.

Senior officials of the People's Government of Yantian District, Shenzhen as well as the Culture, Sports and Tourism Administration of Shenzhen Municipality attended the press conference and praised the high standards and professionalism demonstrated by the organisers as well as the objectives and vision of the competition. They noted that close collaboration between Chinese and global organisations to uplift the quality of gold wedding jewellery designs is crucial to the development of China's gold jewellery industry. The competition is also an important milestone to enhance the significance of Shenzhen in China's jewellery industry.

Representatives from the other organisers of the competition were also present at the press conference. Letitia Chow, founder of JNA, CJNA and director of business development –Jewellery Group at UBM Asia Ltd, said, "The establishment of the Xifu International Gold Wedding Jewellery Design Competition is a pioneering effort to promote the advancement of the gold wedding jewellery industry." Roland Wang, managing director of the World Gold Council in China, also voiced his confidence on the competition's role in nurturing young but expert designers.

In traditional Chinese wedding culture, Shuangxi, commonly translated as "double happiness", is an auspicious ligature that symbolises joy and marriage. Xi-Fu, a registered trademark of the World Gold Council, is a gold jewellery brand especially tailored for the global wedding market.

The Xifu International Gold Wedding Jewellery Design Competition seeks to encourage talented contestants to dedicate their passion, innovation and cutting-edge designs in order to create a new era in the gold jewellery industry. The theme of the inaugural competition is 'Oneness.' The organisers and the jury of the competition would like to see designs incorporating different cultures and insights and reflecting the creativity and originality of designers from all over the world.

Xifu International Gold Wedding Jewellery Design Competition 2017 is open to all budding and professional jewellery designers as well as students and graduates of all jewellery design disciplines.

About the Organisers

JNA & CJNA
www.jewellerynewsasia.com / www.cjna.com

JNA and CJNA are the flagship jewellery publications of UBM Asia's Jewellery Group. First published in 1983, JNA is the leader in providing up-to-date international jewellery trade news with an Asian insight. With the rapid development of China's jewellery market, CJNA was founded in 1994 to connect Chinese-speaking jewellery professionals with the world's fastest-growing jewellery market. Both magazines feature original, in-depth reports by experienced journalists covering the latest developments in the diamond, pearl, coloured gemstone, jewellery manufacturing, and equipment and supplies sectors.

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia.

World Gold Council
www.gold.org/

The World Gold Council (WGC) is the market development organisation for the gold industry. Its purpose is to stimulate and sustain demand for gold, provide industry leadership and be the global authority on the gold market.

WGC develops gold-backed solutions, services and products, based on authoritative market insight and it works with a range of partners to put ideas into action. As a result, WGC creates structural shifts in demand for gold across key market sectors. WGC provides insights into the international gold markets, helping people to understand the wealth preservation qualities of gold and its role in meeting the social and environmental needs of society.

The membership of the WGC includes the world's leading and most forward-thinking gold mining companies.

People's Government of Yantian District, Shenzhen
http://www.yantian.gov.cn/

Established in 1998, the People's Government of Yantian District, Shenzhen (Yantian District) is located in East Shenzhen, adjacent to the Pearl River Delta. Yantian District continuously promotes the transformation and advancement of its valuable core industries, such as port logistics, gold jewellery, tourism and culture, biotechnology, etc.

Yantian District is the pioneering leader in the Chinese gold jewellery industry. Of the 160 gold jewellery companies based in the district, the income, gross profit and export delivery value of 40 large-scale companies account for 15 to 20 percent of China's total share.

About the Supporting Organisation

Culture, Sports and Tourism Administration of Shenzhen Municipality
http://www.sz.gov.cn/wtlyjnew/

Established in 2009, the Culture, Sports and Tourism Administration of Shenzhen Municipality is a bureau of the Shenzhen Municipal People's Government. The Administration aims at promoting the development of culture, sports and tourism through the enhancement of resource utilisation and cultural vitality of Shenzhen City, the commitment to historical and intangible cultural heritage preservation, as well as the enrichment of tourism experiences.

About the Sponsor

Shenzhen Batar Investment Holding Group Limited
www.batar.cn/

Shenzhen Batar Investment Holding Group Co Ltd (Batar) is a major gold jewellery manufacturer with businesses that span a wide range of services and products -- from manufacturing and wholesale to retail -- and several financial investments. Batar currently owns more than 20 subsidiaries engaged in various businesses and three independent brands, "Batar Jewelery," "Global Crown" and "Show King." It has more than 400 franchise and retail stores that cover more than 85 percent of China.

Media Contact

SOURCE JNA

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