Xcel Energy Selects Carmichael Lynch As Agency of Record

MINNEAPOLIS, April 8, 2019 /PRNewswire/ -- Xcel Energy, an energy company that proudly powers millions of homes and businesses, has selected Carmichael Lynch as its agency of record following a competitive marketing agency search.

Carmichael Lynch was awarded a three-year contract and will be working across all eight Midwestern and Western states that Xcel Energy services. The agency will handle all media planning and buying, strategic planning and brand advertising.

"As a company, we're looking to the future— from generating carbon-free energy, to developing new energy infrastructure to reimagining the customer journey – we aim to be a leader in energy innovation," said Brett Carter, executive vice president and chief customer and innovation officer of Xcel Energy. "We have big ambitions, and Carmichael Lynch brought us the type of thinking that matched where we want to take our company – today and moving forward."

Xcel Energy has set and achieved industry-leading carbon reduction goals for many years. The company recently announced its bold vision to deliver carbon-free electricity by 2050, and 80 percent less carbon by 2030. 

"Xcel Energy has long been a leader in carbon-free and renewable energy in the nation, being named the national leader in wind energy 12 of the last 13 years," said Marcus Fischer, CEO of Carmichael Lynch. "Xcel Energy's desire to create purposeful change in the energy space is inspiring, and we are proud to partner with them to tell their story and get people and businesses participating in the quest for clean and renewable energy."

Work between the agency and Xcel will begin in March 2019.

About Xcel Energy
Xcel Energy provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Headquartered in Minneapolis, the company is an industry leader in responsibly reducing carbon emissions and producing and delivering clean energy solutions from a variety of renewable sources at competitive prices. For more information, visit xcelenergy.com or follow us on Twitter and Facebook.

About Carmichael Lynch
Carmichael Lynch is renowned for creating Unfair Ideas that give clients an unfair advantage against their competition. As a fully integrated creative agency, Carmichael Lynch offers a collaborative, holistic approach to marketing, leveraging paid, earned and owned media, and creative strategies. The agency's work has been heralded by international award shows, and its company culture and diversity and inclusion initiatives have won a multitude of honors. The agency's client list includes famous brands such as Subaru, U.S. Bank, Phillips 66, Arla Foods, Helzberg Diamonds, Conoco, 76, the Minnesota Twins, and Truvia. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.

For more information:
Rebecca Lunna
612-375-8537
[email protected]

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