Xbox & McCann Win Big At 2018 Clio Entertainment Awards

Microsoft's Xbox Recognized as Game Publisher of the Year

215 McCann San Francisco & McCann London Win 16 Clio Awards

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Nov 16, 2018, 10:00 ET

NEW YORK, Nov. 16, 2018 /PRNewswire/ -- Microsoft's Xbox was recognized as the Game Publisher of the Year at the 2018 Clio Entertainment Awards in Los Angeles. This is the third year in a row for Xbox to receive the recognition. 215 McCann San Francisco & McCann London, collected a total of 16 Clio Awards on Xbox's behalf.

Taylor Smith, Senior Director, Global Marketing Communications at Xbox, said, "We're honored to be named Game Publisher of the Year for the third year in a row. We love being an active part of the Clio's creative community. It's been a special year for Xbox and we're particularly proud of the creativity in the work, the broad range of the campaigns from games, to services, to Xbox brand - and the depth of the integrated campaigns for each. It's exciting."

McCann London won 2 Grand Clios, 5 Gold and 2 Silver Clios. The biggest winner was the "Football Decoded" for Xbox, which won 2 Grand Clios, for Innovation and Events/Experiential, and 3 Gold Clio awards. In addition, "Xbox Design Lab Originals: The Fanchise Model," won 2 Gold Clios, 2 Silver Clios, and 1 Bronze Clio award.

Rob Doubal and Laurence Thomson, CCO's at McCann London said: "This recognition is an honor and a testament to McCann's dedication to churning out consistently game-changing creative work for our clients. We're so proud of our Xbox team on both sides of the pond for their ability to push boundaries in advertising and create world famous campaigns for Xbox. It's not easy, but when great people come together, both client and agency side, the results are unparalleled. We couldn't be happier with this collective achievement."

215 McCann, San Francisco won 1 Grand Clio, 2 Gold, 1 Silver and 2 Bronze Clios. The biggest winner was Minecraft's Coral Crafters program which won the Grand Clio for Social Good and 1 Gold Clio award. Minecraft Super Duper Musical won 1 Gold Clio, the work for the launch of Xbox One X won 1 Silver and 1 Bronze Clio, and work to support "State of Decay 2" won 1 Bronze Clio.

Scott Duchon, Chief Creative Officer for 215 McCann said: "To be recognized for a wide range of work at the Clio Entertainment Awards is great to see for the agency team and Xbox, our partner of 13-years. The work for Football Decoded, Xbox Design Labs and Minecraft Coral Crafters is wonderfully innovative, fun and inspiring."

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC.

SOURCE McCann Worldgroup