X-Games Freestyle Motocross Gold Medalist Mike Metzger Soars Into Action With Bosch Daredevil™ Brand

MOUNT PROSPECT, Ill., July 20, 2011 /PRNewswire/ -- Twist the throttle and hit the dirt, the Bosch Daredevil™ brand has teamed up with X-Games freestyle motocross gold medalist and world record holder Mike Metzger.  Known for his precision, speed and focus, Metzger's spirit embodies the same best-in-class performance as the new Bosch Daredevil wood cutting and drilling accessories.  As part of the partnership, Metzger and Bosch will showcase Daredevil style to X-Game fans and contractors across the country.

(Photo: http://photos.prnewswire.com/prnh/20110720/AQ38673)

"Like Metzger, the Bosch Daredevil series brings creativity and edge to the arena," said Kevin Enke, marketing director, power tool accessories North America, Bosch.  "Whether through balanced performance, efficient speed or its smooth finish, the Daredevil accessories save contractors both time and money on the job."  

The new Bosch Daredevil series includes the Daredevil spade bit, a bit that relies on an innovative threaded-tip design to provide great speed, ease of use and a high-quality hole; the Daredevil auger bit, which employs dual cutting edges to cut nails in wood, yet provides balanced drilling; and the Daredevil framing blade with its thin-kerf, extra-hard steel plate and triple-sharp carbide teeth to power through wood to deliver a combination of speed and a smooth finish.    

"The thrill of the ride is what keeps me going," said Metzger, known as "The Godfather" of American Freestyle Motocross for pioneering the motocross back flip.  "It's great to team up with a brand, like Bosch, that brings that same thrill to its customers by offering products that get the job done the right way every time."

To bring its partnership with Metzger to life, Bosch has launched a "Work Hard, Play Hard" campaign that recognizes the Daredevil spirit of contractors across the country.  Now through August 25, 2011, consumers can share images of their Work Hard, Play Hard spirit on www.BoschDaredevil.com for the chance to win weekly accessories, tools and more.  One grand prize winner will receive a Weatherguard tool box signed by Metzger, Bosch Circular Saw, plus a collection of Daredevil circular blades.  

Bosch Daredevil products are available now at distributors and home centers nationwide.  Additional Daredevil wood cutting and drilling accessories will roll out throughout 2011 and 2012.  To learn more or to find a local dealer, visit www.BoschTools.com or call 877-BOSCH-99.  Check out www.BeThePro.com for additional tips, videos and X-Games updates.

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About Bosch

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of $53 billion (38.2 billion euros) in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than $5 billion (3.5 billion euros) for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

About Bosch in North America

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy and healthcare products.  Having established a regional presence in 1906, Bosch employs over 20,000 associates in more than 70 locations, with reported sales of $7.3 billion in fiscal 2009.

About Robert Bosch Tool Corporation

Robert Bosch Tool Corporation in North America, was formed in January 2003 when Robert Bosch GmbH combined its North American power tool, accessory and lawn and garden divisions into one organization.  As a manufacturing pioneer with more than a century's worth of experience, the Bosch name has become synonymous with engineering excellence. The Robert Bosch Tool Corporation is a world leader in the design, manufacture and sale of power tools, rotary and oscillating tools, accessories, laser and optical leveling and range finding tools, and garden and watering equipment.  

For more information about Bosch Tools, call toll free 877-BOSCH-99 (877-267-2499) or visit www.boschtools.com

For more information about the Bosch Group, visit www.boschusa.com.

SOURCE Robert Bosch Tool Corporation

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