X Financial and NBA China Announce Multi-Year Marketing Partnership

X Financial to Celebrate the Game of Basketball with Fans Starting with the 2018-19 NBA China Season

NBA Legend Dikembe Mutombo Unveils the New Partnership in Shenzhen

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Oct 09, 2018, 06:09 ET

SHENZHEN, China, Oct. 9, 2018 /PRNewswire/ -- X Financial and NBA China announced today a multi-year marketing partnership that makes the company an official marketing partner of NBA China. X Financial is a leading technology-driven personal finance company in China, and it is NBA China's first time cooperating with a company in China's personal finance industry.

The announcement was made today at a press conference in Shenzhen by TangYue, Founder and Chairman of X Financial; Cheng Shaoyong, President of X Financial; Mark Tatum, NBA Deputy Commissioner; and Derek Chang, NBA China CEO. Dikembe Mutombo, NBA Legend, eight-time NBA All-Star and four-time NBA Defensive Player of the Year; the Philadelphia 76ers dance team; and Zhang Zhehan, a Chinese actor, were also present at the press conference.

Starting from the 2018-19 season, NBA China will integrate X Financial and its brands including, Xiaoying Wealth Management and Xiaoying Card Loan, into NBA China's marketing and media platforms to share the excitement of X Financial's business with NBA China fans. X Financial will also bring NBA players and legends to China to interact with fans and grow the games.

As the official marketing partner of NBA China Games 2018, X Financial activated the games with extensive brand inclusion on and off the court. In addition, the company hosted the "X Financial Basketball Club", a fan interactive event in Beijing between Sept. 15-16, where lucky fans won tickets to NBA Fan Day in Shanghai on Oct. 4, the day before the Dallas Mavericks and Philadelphia 76ers played in Shanghai on Oct. 5, 2018.

"We appreciate X Financial's genuine passion for basketball, and we are thrilled to welcome them to the NBA family," said by Derek Chang, NBA China CEO. "The NBA is excited to introduce X Financial into our platforms in China to connect with fans and celebrate our game."

"X Financial just got listed on the New York Stock Exchange, and we consider it X Financial's adult ceremony," said by Tang Yue, Founder and Chairman of X Financial. "We appreciate the core values that the NBA represents and we share the same vision with the NBA which is to encourage people to chase their dreams and be the best version of themselves."

About NBA China
The NBA's entity that conducts all of the league's businesses in China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA currently has relationships with a network of television and digital media outlets in China, including a 30-plus years partnership with CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals.

NBA licensed apparel and footwear are available through retail and authorized online stores on e-commerce and social media platforms, including NBAStore.cn, Tmall.com, JD.com, NBAStore.hk and NBAStore.tw. In 2004, the NBA became the first American professional sports league to play games in China. Following NBA China Games 2018, 17 NBA teams will have played 26 games in China.

About X Financial
X Financial (NYSE: XYF) is a leading technology-driven personal finance company in China focused on serving China's underserved prime borrowers and mass affluent investors, according to Oliver Wyman Report. The Company's platform, empowered by its risk management capabilities and technology, efficiently matches borrowers' loan requests with investors' investment demands and executes loan and investment transactions to provide borrowers with prompt funding, enabling X Financial to satisfy the financing needs of borrowers and meet the investment demands of investors. The Company utilizes data-driven and technology-empowered credit analysis and protection offered by ZhongAn's credit insurance on its investment products which significantly enhances investor confidence. The strong credit performance and underlying insurance protection of the loans that the Company facilitates and its proven risk management and credit assessment capabilities enable it to attract a diversified and low-cost funding base to support its growth.

SOURCE X Financial