Wynn Las Vegas Introduces Digital Taxi Cab Marketing Program

Mobile technology offers visitors comprehensive, on-the-go information while traveling along the Strip

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Mar 19, 2012, 03:35 ET

LAS VEGAS, March 19, 2012 /PRNewswire/ -- Wynn Las Vegas introduces a new interactive advertising campaign featuring 1000 taxi cabs, offering visitors comprehensive GPS-based audio and video tours of Wynn Las Vegas and Encore dining, entertainment, attractions, shopping and nightlife.

(Logo: http://photos.prnewswire.com/prnh/20111115/LA07369)

"Our new mobile interactive campaign is an opportunity for Wynn to directly communicate with visitors based upon their location in Las Vegas," said Marilyn Spiegel, president of Wynn Las Vegas and Encore. "This technology offers a fun, interactive way to help travelers make an informed decision about their plans."

Through the partnership with Show Media, Wynn Las Vegas has the exclusive rights to programming featured within the taxis and created custom content specific to the Las Vegas Strip and Downtown, offering real-time relevant information to visitors.

"The goal of this program is to entertain and engage passengers in the first dedicated interactive network featuring Steve Wynn to promote Las Vegas and showcase one of the premier resorts in Las Vegas," says Laurence Hallier, founder and CEO of Show Media. "With more than 50,000 passengers interacting with the network daily, we anticipate that the feedback and brand awareness will be tremendous and appreciated by visitors."

Each taxi cab is equipped with Show Media's proprietary mobile device system which includes a 10.1" high-definition monitor with touch screen technology and is built on Google's Android operating system. The technology is GPS driven and geo targets visitors based upon the point of embarkation. The exact locations are determined by a geo fence—a boundary defined around the location or area on the Earth's surface—with accuracy up to a 300 foot radius. The geo fence zones allow for relevant messaging to play, greeting visitors with a precise location-specific message from Steve Wynn, chairman and CEO of Wynn Resorts.

The video will serve as an up-to-date information source for visitors and is consistently updated via Mobile Device Management (MDM). A sample viewing of this technology is available at http://www.youtube.com/watch?v=5bW2OMo-yZw.

Wynn Las Vegas

Wynn Las Vegas, a luxury hotel and destination casino resort located on the Las Vegas Strip features 2,716 luxurious guest rooms and suites, an approximately 111,000 square foot casino, 15 restaurants, a nightclub, spa and salon, an on-site 18-hole golf course, approximately 223,000 square feet of meeting space, an on-site Ferrari and Maserati dealership, and approximately 74,000 square feet of retail space.

Encore, an expansion of Wynn Las Vegas, opened on December 22, 2008. Encore is located immediately adjacent to Wynn Las Vegas and features a 2,034 all-suite hotel, approximately 72,000 square foot casino, 6 restaurants, 2 night clubs, a spa and salon, approximately 60,000 square feet of meeting space and approximately 27,000 square feet of upscale retail outlets.

Show Media

As the fastest growing digital out-of-home media company, Show Media, has revolutionized the transportation advertising industry by integrating marketing solutions for Fortune 500 companies including Microsoft, AT&T, Coca Cola and LVMH. Show Media's innovative digital media is designed to generate maximum exposure and garner an emotional connection between the brand and target consumers. In 2011, Show Media was ranked #6 fastest growing company on the the prestigious Inc. 500 list.

SOURCE Wynn Las Vegas