WWD Appoints Alex Badia Style Director
WWD visual storytelling poised to evolve across all platforms
NEW YORK, June 22, 2016 /PRNewswire/ -- Penske Media's WWD today appointed Alex Badia Style Director. Badia, who most recently served as Sittings Director and Men's Fashion Director for WWD, will be responsible for overseeing all shoots for men's and women's fashion, accessories and beauty.
In this newly created role, Badia will work with the photo and art departments together with WWD's stylists and market editors to continue elevating the fashion identity of WWD's weekly magazine, digital daily and website.
"Alex's enterprising skills and creativity can be seen in the success of WWD's menswear coverage, which is an increasingly influential source of emerging men's fashion," said Edward Nardoza, WWD Editor-in-Chief. "We're eager to see Alex expand his talent for aligning the right photographer, model, location and overall visual concepts across all WWD coverage and platforms."
Along with developing and executing story ideas with striking visuals, Badia and WWD's creative team will also seek to maximize WWD's access to talent by raising the bar on its celebrity portrait photography.
"I look forward to capitalizing on WWD's incredible access to talent and brands to further cultivate our first-look coverage across all WWD content," said Badia. "With a weekly that's more visual than ever it's exciting to evolve our look toward a bigger-picture identity."
Badia has been with Fairchild Publications since 2002. He joined as an associate editor of Daily News Record (DNR) and was named Men's Fashion Director for WWD in 2009. Originally from Barcelona, Alex earned his BBA from the European University in Paris and Geneva, and earned a Masters in Business Studies from London University. In 1996 he came to New York to study Buying and Merchandising at FIT (Fashion Institute of Technology).
About WWD
WWD is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.
About PMC
Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company that engages with audiences across the web, television, mobile, print and social media. PMC's owned and operated brands reach more than 170 million visitors monthly (comScore, 2015) and Penske Media was recently named one of the Top 100 Private Companies in the United States and North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 20 digital media brands, including its India.com joint venture with ZEE TV in India and Variety Latino joint venture with Univision Communications Inc. PMC additionally owns and produces more than 80 annual events, summits, award shows and conferences while housing a dynamic research and emerging data business. As of 2016, PMC businesses include: PMC Studios, WWD, Variety Inc., Deadline.com, Fairchild Media, M, India.com, GoldDerby.com, FootwearNews.com, TVLine, CricketCountry.com, Hollywood Life, Beauty Inc, BGR, AwardsLine, Bollywood Life, BPB.in, LA411, NY411, Variety Insight, and Indiewire.com. The company is headquartered in New York, NY and Los Angeles, California with an additional 11 offices around the world.
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SOURCE WWD
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