Wright® Brand Bacon Back for Second Year of FLW Sponsorship

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Jan 18, 2012, 12:28 ET

MINNEAPOLIS, Jan. 18, 2012 /PRNewswire/ -- FLW, the world's leading tournament-fishing organization, has announced that Wright® Brand Bacon will be back for a second season as an FLW sponsor. It will retain exposure across all platforms of FLW, including tournaments, expos, multiple websites, and magazines. As an added treat, fans of FLW will once again have the chance to sample Wright Brand's Bigger Better Bacon at the Walmart FLW Tour stops and College Fishing Festivals as well as have a chance to win Wright-branded merchandise.

"The partnership that we have developed with Wright Brand Bacon is very special, and we are pleased to have them back in 2012," said Trisha Blake, President of FLW Marketing Division. "Our fans and anglers appreciate quality bacon and for the past year have had the opportunity to experience some of the best smells and tastes in the bacon industry. We are happy it will continue for another year."

Fishing continues to be a favorite recreational activity in the United States; in fact, more people go fishing each year than visit Disneyland. Additionally, FLW has had a rich history of introducing nonendemic sponsors to fishing enthusiasts since 1997.

Since 1922 Wright® Brand Bacon has been providing some of the highest quality premium bacon to families all across the country. Wright Brand Bacon became part of the Tyson Food portfolio in 2001 and is continuing to satisfy bacon lovers with only the best pork bellies, hand selected and hand trimmed, then slow smoked with natural hardwoods for eight hours, using the 87-year old proprietary curing recipe that brings forth uncompromising taste.

ABOUT TYSON

Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

ABOUT FLW

FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 190 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.

FLWOutdoors.com

SOURCE FLW