WPP's GTB Names Bora Arslan to Global Chief Analytics Role

DEARBORN, Mich., May 3, 2017 /PRNewswire/ -- GTB, a leading global advertising agency, has named Bora Arslan global chief analytics officer. Arslan will oversee global data and analytics efforts for the agency, reporting to Chief Operating Officer Kim Brink. 

Prior to joining GTB, Arslan was chief data and analytics officer at BGL Group in London, where he chaired data-driven digital strategy, and led digital technology and transformation. Arslan has held analytics leadership roles at Wal-Mart and Peppers & Rogers Group.

"We're delighted to have Bora join our leadership team," says Brink. "He's a proven leader with a track record of success when it comes to big data insights and strategies that deliver results. We have no doubt our agency and our clients will benefit greatly from his expertise."

Arslan shares the excitement. "Having spent nearly half of my 25-year career in the area of data-led decision making, I'm excited to return to the agency side of business operations and to work with this talented group of professionals," he says. "We have a great opportunity to create a benchmark in the market by demonstrating how the strategic use of data analytics can result in a powerful business advantage."

A native of Turkey, Arslan holds a bachelor's degree, a master's in science and a Ph.D. in mathematics.

About GTB

Headquartered in Dearborn, Michigan, and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive and Retail First, the agency unified under the single name GTB in May 2016. A WPP company, GTB has 49 global offices across six continents. Clients include Ford Motor Company, Johnson Controls, and Ohio Art among others. Visit http://www.gtb.com for more information.

SOURCE GTB