WPP's Active Exchange Adds TouchTunes, Expanding Its Programmatic Offering

Partnership Targets In-Venue Audiences Nationwide

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Oct 22, 2014, 12:30 ET

NEW YORK, Oct. 22, 2014 /PRNewswire/ -- Kinetics' Active Exchange, the largest cross-screen, location-aware advertising platform in the US, was given a considerable boost today with the on boarding of TouchTunes, the largest interactive entertainment platform in North America. With over 60,000 locations in the U.S. and 71,000 globally, TouchTunes is now making its audience in lifestyle venues available to WPP's portfolio of leading brand marketers.

TouchTunes has reinvented in-venue advertising by creating display, video, and custom experiences for its multi-screen solutions that target hard-to-reach 21 – 35 year olds when they are out with friends. Advertising media can be day-parted and targeted down to specific venues and can include dynamic content for even greater customization and engagement. With TouchTunes' new programmatic capabilities, WPP is able to extend its ability to deliver brand messages to hard-to-reach millennials while they are out in social venues and receptive to brand messaging.

"We have long wanted to include TouchTunes into our vast Exchange network," said Mike Gamaroff, Managing Director of Kinetic Active USA. "TouchTunes' flexible creative capabilities mean that we can not only reach more of the audiences that matter to our clients, but we can also serve contextually-aware brand content that matters to our audiences," explained Gamaroff.

Charles Goldstuck, TouchTunes' Chairman and CEO, added, "Kinetic Active is a smart advertising medium that fits perfectly with our strategy for creating innovative solutions for brands who are increasingly seeking better and more measurable ways to reach their target audiences out-of-home."

About Kinetic Active
Kinetic Active is Kinetic USA's in-house full service agency and provides creative development, production, special builds, digital innovation, experiential, mobile activation and advanced creative solutions. All major US digital OOH screen and mobile media networks have integrated with Active Exchange, our powerful media distribution platform, which allows us to easily plan, buy and serve video and dynamic content nationwide to specific targeted locations and audience segments. Please visit us at http://kinetic.ac/tive.

About TouchTunes
TouchTunes is the largest in-venue interactive music and entertainment platform, featured in over 71,000 bars and restaurants across North America and Europe. Our platform provides location-based digital solutions that encourage social interactions through shared experiences. Music is at the core of TouchTunes' experience with millions of songs played daily across the network and a mobile app that lets users find nearby jukebox locations, create playlists, and control the music in-venue directly from their phone. The mobile app is available on the iOS and Android platforms and has been downloaded over 2.9 million times. TouchTunes' award-winning products and services also offer additional social entertainment applications including an integrated photo booth and the first fully licensed commercial karaoke system. Our network also serves as a highly scalable engagement platform that provides powerful advertising and promotional opportunities for consumer brands. Tanjarine, a new extension of the TouchTunes platform, is a revolutionary, integrated dining and entertainment experience that allows guests to place orders, play games and music, and pay their bill, all from portable tablets made available at their table. TouchTunes is headquartered in New York City, with offices in Chicago, IL, Mountain View, CA, Montreal, Quebec and London, U.K. Visit us at www.touchtunes.com.

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SOURCE Kinetic