Woven Digital and Coors Light Partner To Test HUMAN LIMITS

LOS ANGELES, Aug. 8, 2016 /PRNewswire/ -- Woven Digital, one of the largest millennial male-focused digital media and content companies, in partnership with Coors Light, today announced the launch of HUMAN LIMITS, an intriguing new video series on UPROXX, the award-winning authority on culture. HUMAN LIMITS is the exploration of our limitations as human beings and the stories of those individuals who have defied them.

"HUMAN LIMITS explores individuals whose amazing stories challenge our own perceived limitations," said Benjamin Blank, Chief Creative Officer at Woven Digital and executive producer of the series. "As storytellers, we are creating culturally-relevant content that resonates with millennials and inspires them to push their own boundaries."

HUMAN LIMITS is an off-shoot of the award-winning UPROXX original series HUMAN, which was sponsored by Coors Banquet. The series, now in its second season, has inspired millions and has been viewed over 40 million times.

"The new series aims to question our own perceptions of limitation and inspire each of us to understand the innate power we have inside," said Elina Vives, Senior Director of Marketing for the Coors Family of Brands. "HUMAN LIMITS organically captures the super humans that live among us in a unique and modern way that is perfectly in line with the Coors Light 'Climb On' positioning."

Each episode provides a unique perspective of a person with near-superhero abilities. The first episode of HUMAN LIMITS, featuring Brian Bushway, a blind man, who uses echolocation to image his surroundings, is available today on UPROXX.com as well as Facebook and YouTube.

About Woven Digital
Woven Digital is a digital media company for millennial males that produces and distributes content to over 50 million monthly users. Through exclusive stories, award-winning original documentaries and informative daily programming, Woven Digital provides its users with content they connect to and identify with. Woven Digital's three distinct brands: UPROXX (news, sports & culture), Hitfix (entertainment reviews & recaps), and BroBible (young men's lifestyle), produce engaging and shareable content across all platforms. For more information about Woven, visit www.woven.com.

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet, YouTube.com/OfficialCoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter, YouTube.com/CoorsLight) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

Logo - http://photos.prnewswire.com/prnh/20160805/396033LOGO

SOURCE Woven Digital

Related Links

www.woven.com