World's Best Cat Litter™ Introduces Advanced Natural Series

New Series Takes Aim at Offering Customers The World's Best Clumping Litter

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Jul 01, 2013, 09:45 ET

MUSCATINE, Iowa, July 1, 2013 /PRNewswire/ -- World's Best Cat Litter^™ has responded to rising consumer demand for fast and easy cleanup by creating an Advanced Natural Series that offers two new all-natural cat litters specifically formulated for high performance clumping.

The newest addition to the World's Best Cat Litter^™ product family isn't just an addition to their whole-kernel corn line-up. It's an entirely new litter that uses a blend of naturally absorbent plant fibers to meet customer demand for high performance clumping. Available in early July, Advanced Natural will be offered exclusively at independent pet stores and PETCO^®. Advanced Natural will be offered in Original and Pine Blend formulas in 6, 12, and 24 pound bags.

World's Best Cat Litter^™ researched customer expectations and found overwhelming demand for a litter that delivers better clumping for fast and easy cleanup. The brand's litter development team tested countless ingredients before arriving at an Advanced Natural formulation that harnesses the natural absorbency of a special plant fiber blend.

The Advanced Natural Series joins the Original Series in drawing on a patented process that allows World's Best Cat Litter^™ ingredients to be compressed into tight granules that deliver concentrated power.

"We are excited to unveil a new Advanced Natural Series that challenges people's expectations of a clumping litter. Pet parents are looking for natural and safe products that simplify cleanup. Advanced Natural delivers by producing small, tight clumps that eliminate the need to scrap the bottom of the litter box," said Jean Broders, Brand Manager of World's Best Cat Litter^™.

In addition to enhanced clumping, Advanced Natural also offers powerful odor control and long performance. And because it contains 100% natural and renewable ingredients and no airborne silica dust, it's safe for pets, people and the planet. The Advanced Natural Series joins the Original Series in drawing on a patented process that allows World's Best Cat Litter^™ to deliver Concentrated Power for a Cleaner Litter Box.

World's Best Cat Litter^™ leaders say the Advanced Natural Series fulfills the brand's goal of offering a complete line-up of natural litters that meet the most sought-after consumer preferences.

"We now have six different formulas to meet the needs of different cat-owning households. Our pet specialty retailers can take confidence in knowing they have options for all their customers," Broders explained.

World's Best Cat Litter^™ will now consist of an Original Series made up of Clumping, Multiple Cat Clumping, Lavender Scented Multiple Cat Clumping and Forest Scented Clumping formulas and the new Advanced Natural Series, which is made up of the Original and Pine Blend formulas.

About World's Best Cat Litter^™: World's Best Cat Litter^™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the concentrated power of naturally absorbent ingredients to create formulas that guarantee outstanding odor control and high performance clumping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, Original Series is available in PetSmart^® and PETCO^®, most Target^® stores, and other leading pet and grocery stores nationwide. Advanced Natural Series is available at leading independent pet stores and PETCO^®. World's Best Cat Litter^™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa. Web site: www.worldsbestcatlitter.com.