World's Best Candy Bar Just Got Better: New 'SNICKERS® Peanut Butter Squared' = Satisfaction Squared

HACKETTSTOWN, N.J., Jan. 3, 2010 /PRNewswire/ -- Mars Chocolate North America announced today that the newest variety of the company's classic SNICKERS® bar - SNICKERS® Peanut Butter Squared - is available in retail stores across the country.  SNICKERS® Peanut Butter Squared retains all the ingredients people love about SNICKERS® like peanuts, caramel, nougat and milk chocolate and pairs them with delicious peanut butter.

The newest addition to the SNICKERS® line-up has already scored with fans -- becoming the top-testing new candy bar product for Mars in the last three years. (BASES II, July 2009).

"How do you improve the most satisfying candy bar in the world?  You add peanut butter," said Debra Sandler, chief consumer officer, Mars Chocolate North America.  "We know people love the satisfying taste of SNICKERS® and research told us they also love peanut butter and chocolate.  SNICKERS® Peanut Butter Squared is the match made in heaven."

To help launch SNICKERS® Peanut Butter Squared, Mars will roll-out a comprehensive integrated marketing campaign in January, including a consumer promotion, advertising on television, print, online, in-store and a national public relations campaign.  The tagline for the new creative campaign reads "If you like peanut butter and chocolate, you'll love peanut butter and SNICKERS®."

Each 1.78-ounce singles pack includes two delicious square-shaped bars and sells for a suggested retail price of $.89. Peanut butter and SNICKERS® lovers can find SNICKERS® Peanut Butter Squared nationwide at their favorite food, mass, convenience and drug stores.

For more information about SNICKERS® Peanut Butter Squared, visit www.snickers.com or "Love" us at www.facebook.com/snickers.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, and CIRKUHEALTH™.  For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America

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