World Travel Market Recognizes Travel Oregon for Responsible Tourism Efforts
SALEM, Ore., Nov. 5, 2014 /PRNewswire/ -- The World Responsible Tourism Awards were announced today at the World Travel Market (WTM) in London. Travel Oregon was honored with an award for the "Best Short Film for Responsible Tourism" for its video: Communities Powered by Travel: John Day River Territory, Oregon. The award recognizes the residents of the John Day River Territory in Eastern Oregon and their collaborative work to improve the region through tourism.
"Tourism is a vital component for many rural economies throughout Oregon," said Todd Davidson, Travel Oregon CEO. "Communities like the John Day River Territory are passionate about their region and find the best way to boost long-term economic impact of the state's tourism industry is to work together to preserve and showcase their natural, cultural and historical treasures."
The film, relates the inspiring efforts of the vast John Day River Territory and how the previously isolated 19 communities were able to join together under one common identity. This video documents the process and their successes in tourism development since taking part in Travel Oregon's Rural Tourism Studio program.
The Rural Tourism Studio is a robust training program designed to assist rural communities in sustainable tourism development with the focus of increasing high-value, authentic experiences for travelers; thereby strengthening Oregon's position as a premier North American tourism destination.
Founded in 2004, the WTM Awards celebrate the heroes and share the stories of the most exciting and enduring responsible tourism experiences in the world. This is the first year for the "Best Short Film for Responsible Tourism" category.
The Communities Powered by Travel video series was produced by Maser Films.
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians' quality of life by strengthening economic impacts of the state's $9.6 billion tourism industry that employs nearly 94,000 Oregonians. www.TravelOregon.com
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SOURCE Travel Oregon
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