World Mobile Messaging Apps Market 2015-2024 - Increased Reliance on BYOD Props Up Demand for Messaging Apps

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Apr 11, 2019, 06:30 ET

DUBLIN, April 11, 2019 /PRNewswire/ -- The "Mobile Messaging Apps - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2024.

This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands).

The report profiles 119 companies including many key and niche players such as:

Alibaba Group Holding Limited (China)
Apple Inc. (USA)
BlackBerry Limited (Canada)
Facebook, Inc. (USA)
Google, Inc. (USA)
Hike Ltd. (India)
Kakao Corp. (South Korea)
Kik Interactive Inc. (Canada)
LINE Corporation (Japan)
Skype Technologies (Luxembourg)
Snap, Inc. (USA)
Tango (USA)
Telegram Messenger LLP (UAE)
Tencent Holdings Limited (China)
Viber Media S.r.l (Cyprus)
WhatsApp Inc. (USA)

Key Topics Covered

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

2. INDUSTRY OVERVIEW
A Prelude
Increased Inclination towards Social Connectedness' Builds Momentum for Messaging Apps
Growing Penetration of Smartphones Turbo Charges Market Growth
Messaging Apps Benefit from Growing Tablet Sales
Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects
Factors Catalyzing Messaging Apps to Go Mobile'
Tremendous Improvement in the Speed of Mobile Internet
Superior Hardware and Processor
Optimization of Social Networks through Mobiles
Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market
Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps

3. REVENUE CREATION & MONETIZATION OPPORTUNITIES
Advertising: A Primary Revenue Generation Channel for Messaging Apps
High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps
Content Marketing Emerges as a Viable Revenue Generation Channel
App Vendors Focus on Stickers to Generate Additional Revenues
Payment Services Extend Novel Monetization Opportunities

4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS
Messaging Apps Emerge as Next Logical Extension of Social Networking
Messaging Apps to Surpass SMS as Primary Messaging Medium
Ephemeral Apps Seek Market Prominence
Cloud-based Messaging Apps Exhibit Potential Opportunities
Security Emerges as Main Focus Area in Mobile Messaging
Market Sees Growing Demand for Apps with Advanced Security Features
Messaging Apps Gain Precedence in Enterprise Environments
Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps
Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps
Increased Reliance on BYOD Props Up Demand for Messaging Apps
Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises
Messaging Apps for Wearables: The New Fad

5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET
Smartphones: Communicating the Smart Way'
Versatility': The Hallmark of Smartphones
Product Innovations: Hallmark of Smartphones Market
Favorable Demographic Trends Strengthen Market Prospects
Developing Countries Continue to Drive Smartphone Market Growth
China: The World's Largest Smartphones Market
India: The Fastest Growing Smartphone Market in the World
Smartphones Marketplace: Extremely Competitive

6. PRODUCT OVERVIEW
Introduction
Key Features
Convenient Messaging
Voice Chat
Video Chat
Photo Sharing
Location Sharing
Group Conversations
Stickers
Read Notifications
Cross-Platform Functionality
Advantages
Free Service
No Need for Cellular Connectivity
Seamless Conversations
Flexible Sharing of Content
High Engagement Levels
Superior User Experience
Limitations
Need for Internet Connectivity
Communication Only with Pre-Existing Connections
Both the Parties Should Have Same App

7. COMPETITIVE LANDSCAPE
Mobile Messaging: A Market Characterized by Large Number of Vendors
Facebook & Tencent Lead the Global Messaging App Market
WhatsApp
Facebook Messenger
WeChat
Select Leading Mobile Messaging Apps and Features: A Snapshot
Regional Dominance: A Key Characteristic of the Market
An Overview of Select Other Popular Messaging Apps
Blackberry Messenger
GroupMe
Hike Messenger
Kakaotalk
Line
MessageMe
Nimbuzz
Signal
Skype
Snapchat
Telegram
Viber
Vendors Roll-Out Lightweight Versions to Enhance Audience Base
Market Sees Rise in M&A Activity
Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market: 2013-2018

7.1 Focus on Select Global Players

7.2 Product Introductions/Launches
Facebook Introduces Messenger 4
Yahoo to Launch New iOS and Android Messaging App -Squirrel
WhatsApp for JioPhone on KaiOS
WeChat Pay Launches a Domestic Mobile Wallet Product - WeChat Pay My
Namaste Online Launches Messaging App - Namaste Chat
biNu Launches Moya Messenger
Group Calling for Voice and Video Made Available on WhatsApp
LinkedIn Introduces New Voice Messaging Service to its Mobile App
Safaricom Launches New Bonga Platform
Google to Launch New Android Chat Service
WhatsApp Introduces WhatsApp Business App
Facebook Introduces Messenger Kids App
Vonage Introduces Nexmo In-App Messaging
Redkix Announces the Redkix Beta Version
VEON Announces Messaging and Mobile Services App in Four New Markets
Hike Launches New Payments Services in its Instant Messaging App

7.3 Recent Industry Activity
Facebook Purchases Redkix
Yahoo Shut Down its Messenger
Russia to Block Telegram Messaging App
Alibaba's DingTalk Unveils English Version of the App and Also Available in Malaysia
Facebook Acquires TBH App
Inmoji Partners with Tango for Clickable emojis
Layer Acquires Messaging Startup Cola
Mara Social Media Acquires Nimbuzz

8. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 119 (including Divisions/Subsidiaries - 124)

The United States (52)
Canada (5)
Japan (2)
Europe (27)

France (1)
Germany (4)
The United Kingdom (3)
Italy (1)
Spain (2)
Rest of Europe (16)

Asia-Pacific (Excluding Japan) (35)
Latin America (1)
Middle East (2)

For more information about this report visit https://www.researchandmarkets.com/research/vfwd8n/world_mobile?w=5

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

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SOURCE Research and Markets