World Marketing Summit Malaysia 2013 Calls On All to Take A Stand For A Better World

KUALA LUMPUR, Malaysia, Aug. 12, 2013 /PRNewswire/ -- World Marketing Summit Malaysia 2013 (WMSM 2013) today launched its social media campaign entitled 'Your Picture, Their Future', an initiative designed to illustrate the voice of the caring consumers.

(Photo: http://photos.prnewswire.com/prnh/20130812/HK62333 )

Dr. Marceline Lemarie, Chairperson of WMSM 2013, said: "Consumers today are well-informed and mobile. Many believed that businesses today need to put as much weight to social purpose as business purpose. To bring this to life, we have designed the 'Your Picture, Their Future' campaign on Facebook."

"All you need to do is send in a picture of yourself with one of the eight United Nations' Millennium Development Goals (MDGs) and post it on your Facebook page."

The eight MDGs set out by the United Nations is a blueprint agreed by 189 countries to eradicate poverty, achieve universal education and halt the spread of HIV/ AIDS for example by 2015.

"The selected MDGs should reflect on what the individual wants businesses today to address."

To participate in this social movement, participants only need to follow five easy steps:

1. Like the WMSM 2013 Facebook page
2. Select a UN MDG that best represents you
3. Draw it or Trace it or Print it or capture it with your mobile
4. Just take a picture of yourself with the MDG of your choice and post it on your Facebook page
5. Share the photo with your friends and get them to share your picture!

The closing date of the campaign is September 10, 2013. Participant with the most shares will win a trip to the WMSM 2013, including a summit pass for one (1) pax for 3 days summit plus gala dinner on September 28, 2013. Shares of the post will be measured by an app designed by Manoah Consulting.

"We are aiming for 100,000 pictures and need a concerted effort from businesses as well as consumers to make this a success," added Dr. Marceline.  

The WMSM 2013 will be held at Putrajaya International Convention Centre, Malaysia, from September 28 - 30. Approximately 2,500 of the most innovative minds from various industries will be coming together to explore ways to address and devise actionable solutions with measurable objectives achieve the UN's 8 MDGs.

For more information or to register for the Summit, visit http://wmsmalaysia.org/, http://www.facebook.com/WMS2013. Also follow us on twitter @WMSMalaysia2013 and join in the conversation with #takeastand

Contact Person: Yoong Loong Hin 
Phone Number: +6016-564 5670 
Email: [email protected]

SOURCE World Marketing Summit Malaysia 2013

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