World Food Championships Announces Expanded Relationships with the Kenmore® Brand

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Apr 21, 2015, 12:09 ET

NASHVILLE, Tenn., April 21, 2015 /PRNewswire/ -- The World Food Championships (WFC) announced today the Kenmore® brand as the Official Kitchen Appliance of the 2015 competition. For the third year in a row, the Kenmore brand will provide appliances and equipment that is trusted to perform at the highest level to empower more than 500 champions as they compete at the World Food Championships, which will take place in Kissimmee, Fla., Nov. 3-10.

"Last year, hundreds of competitors were able to display their culinary magic thanks to the appliances and support provided by Kenmore appliances," said Mike McCloud, president of the World Food Championships. "This is an incredible relationship with a world-class brand that performs extremely well under pressure, just like our event competitors."

The Kenmore brand first teamed with the WFC in 2013 as part of the Kenmore brand's yearlong 100^th anniversary celebration. Since then, Kenmore appliances have performed at the highest level of competition at WFC events under extreme conditions without malfunction. More than 1,000 championship recipes have been created by home cooks and pro chefs using Kenmore appliances. This year, in addition to providing appliances for the competition, the Kenmore brand will expand its presence by providing:

A "Kenmore Kitchen" area open to WFC public attendees. It will host live cooking demonstrations using the latest Kenmore products and allow attendees to register to win great prizes during the event.
A competition arena for competitors;
A talent search for cooks of all types who could potentially represent Kenmore throughout 2016.

"Over the years, we've seen cooking and baking transform to become a competitive sport," said Ryan Ostrom, Chief Marketing Officer, Kenmore, Craftsman, and DieHard. "The use of Kenmore appliances in the World Food Championships is a testament to the quality of our appliances and demonstrates our brand's commitment to and reputation for 'Trusted Performance.'

To stay in the World Food Championships chatter, visit www.worldfoodchampionships.com, Facebook.com/WorldFoodChampionships or Twitter (@WorldFoodChamp). One never knows who could be taking the culinary world by storm this year!

About Kenmore
The Kenmore brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. As the most awarded brand in the industry, the Kenmore brand is recognized as a top appliance brand for more than 100 years. The Kenmore brand continues to give consumers more time, efficiency and better results for better living with industry-leading products across small and large appliance categories. Kenmore® is a proprietary brand of Sears Holdings Corporation (NASDAQ: SHLD).

For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

About the World Food Championships
The World Food Championships features 500 competitors seeking food fame and fortune in Kissimmee, Fla. The 4^th annual event will invite the champions from the biggest and best food competitions around the world into a single high stakes culinary showdown for hundreds of thousands of dollars. Following a tournament-style format across multiple iconic food categories, including burger, sandwich, barbecue and more, the WFC will culminate with a Final Table faceoff where category champions brave potential elimination in front of a live audience and a discerning panel of culinary celebrities. For more information visit: worldfoodchampionships.com.

SOURCE World Food Championships