Workfront Helps Trendline Interactive Streamline Processes and Boost Efficiency by 20 Percent
Workfront Marketing Work Management enables leading email marketing firm to replace three distinct functional tools and to simplify its business processes
SILICON SLOPES, Utah, May 5, 2015 /PRNewswire/ -- Workfront, the leading provider of cloud-based Enterprise Work Management solutions, has enabled Trendline Interactive, a full-service email marketing agency, to gain visibility into project resources, streamline its communications, and standardize processes in support of its numerous client campaigns. After implementing Workfront, Trendline Interactive reduced process steps by nearly half, gained 20 percent more business efficiency in its projects, and eliminated three different functional tools: Basecamp project management, Harvest time tracking, and InVision design tools.
Trendline Interactive combines primary marketing research and industry experience to help its clients launch email campaigns. In 2014, it supported over 1,000 complex email-marketing projects, and at any time it was actively managing 200.
Adding to the intricacies, the firm has a distributed workforce: at its headquarters in Austin, Texas, in Portland, Ore., and Chicago, Ill. Operating in a fast-paced business, Trendline is constantly seeking to improve processes and documentation to achieve its "zero-error" quality goals.
Three systems but no interaction
Prior to Workfront, entering data and accessing project elements in three different systems among its distributed workforce was a drain on productivity. The lack of a single work management platform led to informal processes, challenges with documentation, and lengthened response times. Resource visibility was also a problem: greater efficiency was hard to achieve without complete views into assigned tasks and employee schedules.
"We had three working systems but no interaction among them," explained Molly Privratsky, director of Email Operations for Trendline Interactive. "Because our team members work on multiple client projects at once and we always have lots of moving parts, we needed a flexible, master communications tool. We needed one place to keep track of everything. We also wanted a solution that would provide us with resourcing visibility so we could see everyone's capacity on any given day."
With Workfront, Trendline executives have at-a-glance views of what tasks their team members have scheduled, making it easier to reassign tasks. Employees use Workfront for day-to-day collaboration activities such as updating project tasks, posting comments, and answering requests. Creative briefs for client projects are hosted in Google Drive, which is accessible through a link in Workfront. The Google Drive integration provides Trendline and its client teams direct access to the most recent project files.
"Through Workfront and Google Drive, our team and our clients have immediate access to important documentation," explained Privratsky. "They can see exactly what is being done and annotate changes in real time. Best of all, everyone knows which version is current."
The "master" work management tool
"Workfront gives us everything we need in one place to improve the way we manage client email projects," said Privratsky, adding that the solution is the "master communication and collaboration tool" for Trendline Interactive.
Additional Resources
- Learn more about the Workfront Marketing Work Management solution
- Read the Trendline Interactive case study
About Workfront
Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.
Contact: Shelbi Gomez
[email protected]
801-477-9813
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SOURCE Workfront
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