Wonder® bread to Donate $100K to The Breast Cancer Research Foundation® as Part of Its Wonder Heroes Campaign

IRVING, Texas, Feb. 7, 2011 /PRNewswire/ -- Wonder® bread announced it will make a $100,000 donation to The Breast Cancer Research Foundation (BCRF) as part of its Wonder Heroes campaign - a national search for ordinary people making extraordinary contributions to their families, communities or country.

(Logo:  http://photos.prnewswire.com/prnh/20101130/NY09130LOGO)

The donation will be made in honor of America's most inspiring mom, who will be selected from nominations received on Wonder's Facebook page.

"As Wonder looks to celebrate the everyday heroes among us, we are extremely proud to make this contribution to BCRF honoring our Wonder Mom's inspiring story and raising awareness for BCRF and this important cause," said Stephany Verstraete, Senior Vice President of Marketing for the bakers of Wonder.

"The Breast Cancer Research Foundation is thrilled to be a part of the Wonder Heroes campaign," said Robbie Finke Franklin, Director, Marketing, BCRF. "While the campaign salutes everyday heroes, Wonder's donation also will help to support the BCRF-funded scientific superheroes working tirelessly to find prevention and a cure for breast cancer in our lifetime."

The winning mom will receive a grand prize of the title of Wonder Mom, her picture on limited edition packaging, a trip to New York City, a $1,000 gift card and a year's supply of Wonder bread. Submissions for the Mom Hero category are now closed, however, nominated moms and other featured heroes can be viewed on the Wonder Bread Facebook page. Fans can continue to nominate in the Wonder Dad and Wonder Patriot categories through February 13th.  

Limited edition Wonder Mom Hero packaging will be in stores surrounding the Mother's Day holiday. In addition to Wonder Mom's picture and inspiring story, limited edition packages will feature The Breast Cancer Research Foundation logo to raise awareness for the organization's efforts to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide and increasing public awareness about breast health.

Complete Wonder Hero contest rules can be found at www.wonderbread.com and at www.facebook.com/wonderbread. Follow Wonder on Twitter at http://twitter.com/_wonder_bread. Wonder® is donating $100,000 to The Breast Cancer Research Foundation® regardless of product purchase. Additional information about BCRF can be found at www.bcrfcure.org.

About Wonder bread:

Wonder bread, one of America's most popular brands of bread, has a long history of baking soft, nutritious and delicious breads for the whole family. Last year, Wonder® launched Smartwhite®, a new bread with the taste and soft texture of white bread - but with the fiber of 100% whole wheat bread. In addition, Wonder Classic and Wonder Classic Sandwich breads have improved nutrition, providing the same amount of calcium as eight ounces of milk in two slices and are good sources of vitamin D.

Wonder led the way in joining the National Sodium Reduction Initiative, an unprecedented public-private partnership established to help reduce sodium in foods by 20 percent over the next five years, and became the first brand to take THE DOCTORS' "Halt the Salt" pledge and publicly commit to NSRI guidelines.  Already, Wonder® Classic and Wonder® Made With Whole Grain White and Smartwhite are baked to have reduced sodium.

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator for nine consecutive years, outperforming 99% of more than 5500 evaluated charities. Furthermore, the Foundation is consistently listed as an "A+" charity by The American Institute of Philanthropy (AIP). BCRF is the only breast cancer organization to receive AIP's top accolade, and is currently the only cancer organization to hold this ranking. For more information about BCRF, visit www.bcrfcure.org.

SOURCE Wonder® bread

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