Women's Marketing, Inc. Announces Acquisition of Flying Point Digital

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May 04, 2015, 03:20 ET

NEW YORK, May 4, 2015 /PRNewswire/ -- Women's Marketing, a leading media strategy and buying firm based in Westport, CT, announced today the acquisition of Flying Point Digital, a performance-based digital marketing agency specializing in retail and e-commerce. "Our growing digital strategy team and Flying Point's experienced, entrepreneurial experts are joining together to further enhance our clients' media performance, particularly in the areas of e-commerce and retail sales," says Andrea Van Dam, CEO of Women's Marketing. "We are thrilled to add such depth of expertise to our strategic offerings, and to bring these capabilities to a broader base of clients. You will see an intensified focus on innovation from our team moving forward."

Founded in 2002 as Flying Point Media, the firm was ranked in the top 20 of the 100 hottest companies by Inc. and Entrepreneur Magazine. Flying Point continues to be a leader in digital innovation, at the vanguard of social media marketing, search engine optimization and search engine marketing. Flying Point Digital offers a full suite of consultative and interactive services in digital strategy consulting, SEO/SEM, content marketing, social media, and website optimization.

Brandon Heagle, a tech native and 16-year industry veteran, has been the Flying Point's President and COO for the last six years, a time of tremendous growth. Their largest clients include: Destination XL Group, CT Corporation, London Fog, Cohen's Fashion Optical and Abercrombie & Kent. Heagle, who will continue at the helm operating Flying Point in New York, adds "our team is looking forward to building an effective, powerful partnership that will expand opportunities for all our clients."

Women's Marketing, Inc. and Flying Point Digital's complementary expertise will offer brands an expanded roster of strategic e-commerce, digital marketing, and media strategy and buying services.

East Wind Advisors served as the financial advisor to Women's Marketing, Inc.; Flying Point was represented by Palazzo Investment Bankers.

About Women's Marketing, Inc.

Women's Marketing is the leading media strategy and activation agency for brands targeting women with a strong history of providing emerging and ambitious established brands with the insights, media access, and strategy to compete against the world's biggest marketers. With offices in Westport, CT, New York City, and California, Women's Marketing has become the authority on how media inspires and moves women along the path-to-purchase. Our use of multiple platforms allows marketers to create an immersive consumer experience, with end-to-end optimization, tracking, and analytics to ensure that advertising campaigns deliver results.

Reach Us:
WomensMarketing.com
LinkedIn
Twitter
Facebook

About Flying Point Digital, Inc.

Flying Point Digital is a leading digital media agency with a strong track record of delivering measurable results for leading retail and direct response advertisers. The New York City agency, founded in 2002 by industry pioneer Alan Pearlstein, has developed a reputation for consistently providing innovative digital solutions for a wide range of ROI-focused clients.

Reach Us:
FlyingPointDigital.com
Facebook
Twitter
LinkedIn

Contact:
Marlea Clark
203-256-4174
[email protected]

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SOURCE Women's Marketing, Inc.