Women, the Ultimate 5G Network

NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- PepsiCo will unveil "Women, the 5G Network," this week at the annual BlogHer conference. "Women, the 5G network" is a provocative, interactive dialogue around the power, potential and promise of women -- as transformational business leaders, influential media and engaged consumers.

The launch pad for this on-going discussion will be a "Sofa Summit" breakfast featuring PepsiCo female leaders, Campbell Brown and BlogHers to celebrate and elevate the collective collateral women have and the impact to society and the marketplace.

"Women are a driving force in business.  Their influence can be felt both inside and outside companies," said Julie Hamp, Senior Vice President, Chief Communications Officer for PepsiCo. "Now with online connectivity, women have extraordinary power and reach -- creating the ultimate '5G Network.'  We want to shine a light on the great strides women have made – in business, social media and sustainability -- and enable change by tapping into what's important to women today – and for the future."

As a summit for online women community leaders, BlogHer is an ideal venue to engage and dialogue with digital influencers, offering PepsiCo an opportunity to demonstrate its dedication to "leading by listening."  Throughout BlogHer, PepsiCo will engage in an interactive discussion about the influence women wield today detailed below.  PepsiCo's BlogHer activities will be syndicated at www.pepsicoportal.com.

Women: the 5G Network -- The Sofa Summit

Moderated by award winning journalist formerly of CNN and NBC Campbell Brown, PepsiCo will host a "Sofa Summit" with several of PepsiCo's female leaders, including Sarah Robb O'Hagan, Chief Marketing Officer, Gatorade; Julie Hamp, Senior Vice President, Chief Communications Officer, PepsiCo; and Dondeena Bradley, Vice President, Global Design and Development, Nutrition Ventures, for a frank, woman-to-woman discussion with some of the country's most influential bloggers.  This unprecedented dialogue will focus on the potential of women, the ultimate 5G Network, to drive innovation and catalyze transformation.

PepsiCo BlogCast Studio & Women: the 5G Network -- The Interview Series

PepsiCo is creating the ultimate gathering spot at BlogHer – the PepsiCo BlogCast Studio.  Here, bloggers can meet to share ideas and information, sample PepsiCo products and share their opinions and outlook about the passions, promise and point of view of the 5G Network.  PepsiCo will be partnering with Momversation, a destination for women to connect, share and join in fun or enlightening conversations, to produce a video interview series which will address the passions, promise and point of view of the influential women of BlogHer.  

PepsiCo will also tap into the pulse of BlogHer with the "Promise Poll," a brief four question text-to-vote poll for attendees to share their thoughts about social responsibility and sustainability. Returning to BlogHer 2010, the PepsiCo Zeitgeist will mine Twitter conversations and presenting trends in real time. The Zeitgeist, specially updated for BlogHer, will also showcase the real-life connections that bloggers are making at the event. View the Zeitgeist at the conference or at www.pepsicozeitgeist.com.

To encourage recycling at BlogHer, PepsiCo Dream Machine kiosks and bins will be stationed throughout the conference.  The Dream Machine program was designed around PepsiCo's goal to increase the beverage container recycling rate in the U.S. from 34 to 50 percent by 2018.  Through computerized kiosks, consumers can collect and redeem points for recycling, and for each bottle or can recycled in a Dream Machine, PepsiCo will provide funding to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.  

PepsiCo brands

Tropicana, Quaker Oats, and Propel will be participating in BlogHer.  Below are details on their programs:  

Tropicana Breakfast:  Long-time Tropicana fan Bruce Jenner will serve as the official "juicetender" during the BlogHer welcome breakfast sponsored by Tropicana, and will be available for meet-and-greets with bloggers at the PepsiCo Studio on August 6 (Booth #2005). Attendees also will be treated to samples of the latest and greatest, including new Trop50 Farmstand Apple, and can enter a TweetAway contest featuring prizes from Tropicana Juicy Rewards partners Coleman, iTrain and Massage Envy.

Saturday Breakfast: Quaker Oats believes one of the best ways to achieve wellness is by making healthy food choices and is committed to providing quality, wholesome products to adults and families to ensure a healthier nation. Quaker Oatmeal is helping participants kick off their day on a healthy note with an oatmeal breakfast and toppings "bar." Samples of the latest Quaker products will be available throughout the day, including Hearty Medley instant oatmeal– a blend of four different heart-healthy whole grains loaded with real fruit and nuts and Quaker Multigrain Fiber Crisps as a delicious, good for you snack."

The Propel Writing Lab Lounge: Designed in response to BlogHer feedback from last year, the Propel Writing Lab Lounge, located right next to the Propel Writing Lab is a place where bloggers can take a break, get some work done and Feel Good in a Whole New Way.  In order to help attendees replenish, energize and protect, Propel will have samples of Propel as well as free chair massages. While in the Propel Writing Lounge, bloggers will be encouraged to take an interactive survey on what makes them feel good, and see how they compare with their peers. The Propel Writing Lab Lounge is a place where you can come to create conversation, because, after all, that's really what blogging is all about.

BlogHer 2010 marks PepsiCo's second year as a lead sponsor. The company values the conference as an opportunity to continue building dialogue with the inspiring women in attendance.  

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales.  Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries.  With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.

SOURCE PepsiCo

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