Woman Within® Launches Innovative Comfort Choice® Bravolution Campaign

NEW YORK, April 5, 2016 /PRNewswire/ -- Woman Within, a fashion authority in plus-size women's apparel, further expands its diverse plus-size bra portfolio with the launch of its innovative Bravolution campaign from Comfort Choice®. Exclusively designed for curvy women this revolution in bras features 9 unique designs that focus on comfort, fit and support while leveraging a wide range of sizes and colors that cannot be found anywhere else in the world.   

"Driven by a dedicated team of expert technical designers and design visionaries who create a synergy between the latest designs, colors and innovations, Woman Within has challenged 'industry wisdom' by creating these 9 unique innovations.  Design in the bra industry has never been more exciting, and Woman Within offers true innovation in design and function coupled with a no-compromise shopping experience,"  according to Michele Crawbuck, Vice President and Brand Manager of Lingerie. 

Comfort Choice fit experts use the latest technology to provide the best lingerie designs and innovations, ensuring superior quality and comfort in sizes 36B to 54G from $34.99 to $44.99. All bras are wear-tested by plus-size customers before manufacturing in order to ensure a perfect and flawless fit.

The revolution in bras is here!  The Comfort Choice® expert fit innovations include:

• The Back Smoothing bras are the perfect bras to support and shape a woman's back with double-lining for a smooth look.
• The Easy Enhancer® bras offer 24 hour support and have a special lift feature under the bust for wire free comfort.
• For women that require a bit more shoulder support, The Gel Strap bras are built with super pliant and lightweight silicone gel straps that absorb stress and relieve shoulder pressure.
• U.S. Patented The Custom Fit bra adjusts 2 inches on both sides allowing the band size to change.
• The Out Wire bra has the wire on the outside, leaving nothing to poke or jab the skin.
• The Petal Boost® bra supports without constraints®.
• The Secret Shaping bra is a lightly padded bra with spacer cups to keep women cool and dry.
• With extra powernet crisscross that gives full posture support & comfort, The Posture bra comes in 3 styles; allover lace, embroidered or lace longline.
• U.S. Patented The Side Wire bra provides side panels for shaping and side wire support that prevent spillage.

This bra revolution continues to spread FULLBEAUTY Brand's #OwnYourCurves campaign message through commitment to body positivity, community support and innovation within the plus-size industry.

For more information please visit and shop all 9 bra innovations at Woman Within or contact 5W Public Relations.

For more information visit:
https://twitter.com/woman_within 
https://www.facebook.com/womanwithin 
https://www.pinterest.com/womanwithin 
https://www.youtube.com/user/womanwithin

About FULLBEAUTY BRANDS 
FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.

About Woman Within
Woman Within® is the casual, comfortable, colorful sportswear capital for the plus and extended plus-size customer. To ensure that she feels comfortable inside and out, we offer a great consistent fit in the world's largest selection of styles, sizes and colors. The brand specializes in sportswear, dresses, performance wear, outerwear, swimwear, intimate apparel, shoes and accessories. We carry sizes 12 to 40 and shoe sizes 7 to 12WW, plus wide- and regular-calf boots. "Love what you wear."

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SOURCE Woman Within

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