Wolverine Hires Agency of Record: Hanson Dodge Creative

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Jan 14, 2010, 05:00 ET

ROCKFORD, Mich., Jan. 14 /PRNewswire/ -- Wolverine, the authentic work and rugged outdoor footwear and apparel brand, announced today the company has selected Hanson Dodge Creative (HDC), the country's leading active lifestyle agency based in Milwaukee, Wis., as its agency of record.

After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency's knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.

"Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers," said Todd Yates, Vice President of Marketing and General Manager of Apparel for Wolverine. "Hanson Dodge's combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future."

"Wolverine is an industry leader in the work and outdoor footwear category, and we're excited about the opportunity to leverage that brand strength in new and exciting ways in today's dynamic marketplace," said Tim Dodge, President of Hanson Dodge Creative. Hanson Dodge works with industry leaders across a range of product categories to develop and execute innovative, marketing and branding initiatives to support growth.

About Wolverine Brand

For 126 years, Wolverine continues to provide innovative footwear with superior comfort. Wolverine is a division of Wolverine World Wide Inc., one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit www.wolverine.com.

About Hanson Dodge Creative

Hanson Dodge Creative is America's leading active lifestyle agency. The full service firm is positioned to help global brands gain a competitive channel advantage in the digital economy. In addition to Wolverine, clients include Thule, Wilson Sporting Goods, Burton Snowboards, Horizon Fitness, Trek Bicycle Corporation and the Wisconsin Department of Tourism.

SOURCE Wolverine