WNET Rebrands as The WNET Group: Media Made Possible by All of You

Leading public media institution establishes a new brand identity to better reflect its growing portfolio of media properties

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The WNET Group

Mar 25, 2021, 14:30 ET

NEW YORK, March 25, 2021 /PRNewswire/ -- The WNET Group, home to PBS stations THIRTEEN and WLIW21, the network NJ PBS, and Long Island's only NPR station WLIW-FM, announced today the launch of its new brand identity. With the rebrand, the organization also introduces the new tagline: "Media Made Possible by All of You," to convey that its efforts are made for, with and possible by the public.

For nearly 60 years, The WNET Group has been a preeminent public media producer presenting and distributing content, programming and experiences for lifelong learners locally and nationwide. Recently, the organization has created and acquired several new media assets, including WLIW-FM and NJ Spotlight News. Through its legacy broadcast channels, new broadcast endeavors, websites, social media platforms, apps and events, the institution serves diverse audiences and communities nationwide. The rebrand establishes The WNET Group as a family of brands from a trusted source with a shared commitment to the public it serves and all those who support its mission.

"Our name is changing but our core values remain the same: to tap into the power of media to educate, inform, entertain and inspire as many people as possible," said Neal Shapiro, President and CEO of The WNET Group. "The WNET Group will build on that foundation while acknowledging that it is our public that makes all we do possible."

The WNET Group's award-winning productions include signature PBS series Nature, Great Performances, American Masters, PBS NewsHour Weekend and Amanpour and Company and trusted local news programs MetroFocus and NJ Spotlight News with Briana Vannozzi. The WNET Group's award-winning Kids' Media and Education team produces the PBS KIDS series Cyberchase, interactive Mission US history games, resources for families, caregivers, teachers and more. Through its multi-platform initiatives Chasing the Dream: Poverty and Opportunity in America, Peril & Promise: The Challenge of Climate Change and Exploring Hate: Antisemitism, Racism and Extremism, The WNET Group examines topics of urgent interest to Americans.

The WNET Group worked with Peter Hempel, founder of Sage Fork Advisory, to develop the new brand.

About The WNET Group
The WNET Group creates inspiring media content and meaningful experiences for diverse audiences nationwide. It is the nonprofit parent company of New York's THIRTEEN – America's flagship PBS station – WLIW21, THIRTEEN PBSKids, WLIW World and Create; Long Island's only NPR station WLIW-FM; and ALL ARTS, the arts and culture media provider. The WNET Group also operates NJ PBS, New Jersey's statewide public television network, and newsroom NJ Spotlight News. Through these channels and streaming platforms, The WNET Group brings arts, culture, education, news, documentary, entertainment and DIY programming to more than five million viewers each month. The WNET Group's award-winning productions include signature PBS series Nature, Great Performances, American Masters, PBS NewsHour Weekend and Amanpour and Company and trusted local news programs MetroFocus and NJ Spotlight News with Briana Vannozzi. Inspiring curiosity and nurturing dreams, The WNET Group's award-winning Kids' Media and Education team produces the PBS KIDS series Cyberchase, interactive Mission US history games, and resources for families, teachers and caregivers. A leading public media producer for nearly 60 years, The WNET Group presents and distributes content that fosters lifelong learning, including multi-platform initiatives addressing poverty, jobs, economic opportunity, social justice, understanding and the environment. Through Passport, station members can stream new and archival programming anytime, anywhere. Community-supported, The WNET Group represents the best in public media. Join us.